Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . The data backs up this trend as well. People Love to Shop Small.

Trends 184

Trends Organization Social Media Travel 184

SocMed Sean

DECEMBER 1, 2018

Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. Social Media Community Managers need listening, publishing, and analysis tools.

Blogger 266

Blogger Company Social Media Curata 266

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. ” Videos (13.2%) are the third-most common type of content created.

Research 257

Research Report Social Media CPM 257

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . Sprout Social predicts a rise of 44% more messages on Instagram if last year’s trends continue and a 14% increase in Twitter messages.

Communities 178

Communities FAQ Training HootSuite 178

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Sprout Social

AUGUST 30, 2022

Discord is the future of online communities. Today the seven year-old company has grown to more than 300 million registered users. This adoption of Discord is part of a much broader trend. Gen Z, in particular, is opting to spend time in smaller, private online communities. Instead, it is a community platform.

Communities 81

Communities Brands Template Templates 81

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Focus on community engagement.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Social Media Strategies Summit

APRIL 22, 2019

While we may not have a crystal ball, we can already start to see what the big trends in social media will be. Here are our top 10 trends for 2019. Social Media Trends of 2019 #1. According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. The Year of Stories.

Trends 143

Trends Social Media Instagram Influencer 143

Sherrilynne Starkie

DECEMBER 20, 2020

Increasingly, Canadians are enjoying the video-based platform TikTok. Canadian Media Consumption Trends. Still, overall reliance on mainstream media news channels continues to trend downward. Today Owned Media includes digital content, and the central hub is usually the company website. What’s not down?

Marketing 367

Marketing Syndication Adwords News 367

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals.

YouTube 130

YouTube Video Authentication Education 130

Ignite Social Media

JULY 10, 2019

Groups could help to build and foster a community that was once happening on brand pages. According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. If your brand is already creating long form video, go ahead and add it to IGTV.

Trends 128

Trends Social Media Groups Groups 128

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

MAY 13, 2020

Even if you aren’t, it would be a mistake to ignore influencer marketing trends. From the rise of creators to the fall of celebrities and everything in between, these are the most important influencer trends to watch right now. 8 of the most important influencer marketing trends in 2020. important; }. Influencer” is not.

Influencer 145

Influencer Trends Marketing Guidelines 145

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement.

ROI 135

ROI Team Social Media Metrics 135

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Staying up-to-date on trends. Recording videos remotely. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Mastering the art of video has never been more important. Pre-plan videos.

Template 97

Template Templates Social Media Video 97

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. They are defining the trends, defining the culture.

Brands 148

Brands Marketing Real Estate Collaboration 148

Social Media Marketing

JUNE 22, 2018

As any smart marketer would tell you – marketing is all about identifying the latest trends and capitalizing on them. This new age marketing technique is constantly undergoing churning where new trends emerge and many of them die the natural death. Also Read Digital Marketing is a Necessity Why Businesses Should Hire an SEO Company?

Trends 124

Trends Marketing Tips Comparison 124

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Report 110

Report Brands Library Sentiment 110

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. In short, YouTube combines video content’s appeal with its immense popularity as a social media platform. The number of comments viewers have left on your video.

Metrics 52

Metrics Analytics YouTube Video 52

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. In this article, we’re going to dive into how you can get others involved in social video, and why it matters. But first: Why you should get others involved in social video Content formats are ever-changing.

Video 93

Video Film Content How To 93

Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

Company 89

Company Social Media Instagram Social Media Management 89

Pam Moore

DECEMBER 7, 2017

It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. 2018 content marketing trends, statistics and predictions. 2018 Content Marketing Trends and Statistics You Should Know… . Other supporting media (image, video, podcast). Video + blog post). Syndication.

Template 167

Template Templates Trends Content 167

Buffer Social

DECEMBER 19, 2023

I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts. Within about a month, I had a video go viral.

Trends 95

Trends Authentication Video Film 95

Sprout Social

JANUARY 29, 2024

In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. Many B2B companies build their social marketing strategy around LinkedIn. Retailers go all-in on Instagram and TikTok.

Social Media 112

Social Media Strategy Exercises Retail 112

Hootsuite

AUGUST 3, 2021

People watch more than a billion hours of video on YouTube every day. Over on TikTok, more than a billion individual videos are viewed daily. Even Instagram — the world’s most popular photo-sharing app — has announced that it’s shifting its focus to video … probably because Instagram videos get twice the engagement of Instagram photos.

Video 144

Video Remix Creative Commons HootSuite 144

Social Media Strategies Summit

AUGUST 15, 2023

How are external trends and events going to affect your broader marketing strategy? And she also shares thought-provoking content on topics and trends beyond the immediate world of higher education, such as the marketing lessons you can learn from the Barbie movie launch. Have you missed an important update to a key tool?

Marketing 240

Marketing Education Forums LinkedIn 240

Social Media Strategies Summit

NOVEMBER 30, 2022

Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. This trend is particularly relevant in a post-pandemic world, with the average home-worker spending more than two hours a day longer on their computers than before the coronavirus crisis.

Campaign 304

Campaign Brands Influencer Collaboration 304

Bill Hartzer

FEBRUARY 2, 2024

The company is betting against the grain, rejecting the noisy landscapes of Meta, X, and TikTok, and placing its chips on fostering meaningful connections with those who truly matter. By veering away from the trend of large public communities, Noteit zeroes in on the people who matter most to you.

Social Networking 95

Social Networking Widget Privacy Authentication 95

Sprout Social

JUNE 17, 2019

However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. As noted in Fast Company , research shows that “Stories are growing 15 times faster than newsfeeds.

Trends 111

Trends Social Media Brands Authentication 111

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. For example, a customer might: Discover a product while browsing videos on YouTube. Guest post by Ron Stefanski.

Influencer 288

Influencer Brands Policies Privacy 288

Ignite Social Media

DECEMBER 16, 2022

It’s essential for brands to stay on top of the ever-evolving trends to get an edge over their competitors. . Bang Energy Drink was flying high on social media until copyright lawsuits brought down the entire company. Walkthrough to Video Marketing . The Ultimate Beginner’s Guide to Video Content Marketing.

Social Media 161

Social Media Brands Fair Use Marketing 161

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO is hardly new to the world of striking content and experimental video techniques.

Construction 52

Construction Social Media Strategy Collaboration 52

The Realtime Report

FEBRUARY 17, 2022

TikTok has gained popularity among various audiences and is becoming one of the most trending platforms globally. After a creator submits a video, it is only seen by a limited niche audience, according to several TikTok experts who have been given a behind-the-scenes peek. Community Building. How to Strategize TikTok.

Brands 91

Brands How To Hashtag Influencer 91

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? Trends give you a peek into the subjects that are now gaining attention.

Strategy 52

Strategy Twitter Tips Marketing 52

Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! Never miss an Instagram trend again. Instagram Trends 2019 #2: IGTV is Going to Get Even Bigger.

Trends 85

Trends Instagram Feed Feedly 85

Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Short Form Video Content on Instagram Takes The Lead.

Trends 52

Trends Instagram Microblogging Meme 52