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Ultimate Guide to User-Generated Content


User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

With the fast-paced, ever-changing nature of social media, it can feel next to impossible to keep a pulse on what’s trending, never mind the hundreds of challenges and crazes that seem to take the internet by storm. The good news is that quality UGC is right at your fingertips.

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Trending Sources

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

So which one garnered more interest according to Google trends? It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Disclaimer: Pic-n-Post is a client of RedShift Writers.

2019 Influencer Marketing Trends for Brands


Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Here are the most important trends we’re expecting to see in 2019. . Trend #1. The main reason why Instagram has high-performance potential lies in its highly engaged community filled with rich visual content.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing


Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy. But what is community-driven marketing and how can brands use it successfully?

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. While the interface is a bit different than that of its daughter company, Facebook and Instagram Stories’ features are nearly identical.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust.

Where is the Instagram Aesthetic Headed in 2020?


Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . Ready to jump on the UGC trend for 2020?

No-Cost Ways to Grow Your Social Media Following

Ignite Social Media

When you buy followers, there’s a strong chance that the company you bought the followers from just created a bunch of fake accounts to pad your numbers, and you’re going to be working hard to create content for an empty room with no engagement.

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What We Learned By Following 4 Pet Brands on Instagram Stories for a Month


Brands playing in the space are well received also, seeing as much as 295 percent more comments on their content when it featured an animal, no matter the company or industry putting out the content. The other content trend was giveaways, accounting for about 17 percent of the content.

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10 Instagram Predictions to Fire-up Your Strategy for 2020


To help you kick off January with a supercharged Instagram strategy, we’re giving you the low down on all the biggest trends to watch for the next year, and beyond. . Join the King Island community in saying NO to farmed salmon and keep King Island fish farm free.@patagonia_surf.

How to Listen to Social Media Conversations for Your Best Content

Ignite Social Media

Social listening is essentially monitoring and searching within social communities to see what’s being said about your company/industry/competitors and other relevant topics of interest. As a community manager at Ignite, monitoring social conversations is second nature, but I’ve noticed that’s not the case for many brands. Here’s an example from our client, Altar’d State’s, social communities. What is your community not-so-interested in?

15 Innovative Brands Using Technology to Power Their Content


The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Engaging the community has never been more efficient.

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What Makes Successful Social Media Content Different?

Ignite Social Media

From content, to community management, to strategy & metrics, there are many important facets to social media. Authenticity to your brand means you aren’t straying from your brand equity just to capitalize on a trend or jump into a popular conversation.

This Overlooked Marketing Strategy Can Help You Succeed in 2019


Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead.

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5 Content Marketing Trends to Put You Ahead of the Pack

Convince & Convert

With that in mind, here are five emerging trends that’ll help give an edge to your content marketing strategy. User-generated content (UGC) has emerged as a powerful format for marketers.

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10 Social Media Predictions for 2019

agora pulse

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. It was a powerful message that millions stood behind especially given that Nike donated $5 million to organizations advancing equality in US communities.

Adapting to a Changing Landscape


Contests – Even if you need fresh content, your community will find a way to participate. Build & Engage Your Digital and Online Community . Companies are shifting to be less brand-out and more community-in. We’re seeing incredible innovation around digital communities. Instagram live is attracting more people to share their lives and fitness companies have found a way to bring a sense of normalcy to their community through online workouts.

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11 Creative Ways to Use Instagram Carousel Posts for Your Business


Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . Check out how Chupi’s founder shares a throwback that shares her company’s journey. And what’s better than a single piece of UGC?

The Brand Marketer’s Back-to-School Reading List


She’s helped numerous Fortune 500 companies utilize the latest technology to develop marketing strategies that are smart and effective. A handful of brands, such as Morphe, Kimpton Hotels, BH Cosmetics, K-Deer, and Kenneth Cole have taken an extra step to align themselves with the LGBT community. Between donating to mission-driven causes, to marketing with their community, these brands show that authenticity (and love) win in 2019. .

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What to Post on Instagram When You’re Fresh Out of Ideas


To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community.

7 Great User-Generated Content Campaigns


User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. By highlighting the experience of traveling in Australia they created a community of both those who had been there and those who aspired to visit.

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

As the director of leading content marketing agency Contentworks , I have to stay on top of the latest trends. Challenges are an essential feature of TikTok’s community and probably the best known of all the marketing techniques. Show a different side of your company.

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The 6 Hottest Forms of Content for Ecommerce Brands Right Now


User-generated content (UGC) is an easy win for ecommerce brands right now. UGC isn’t just a scalable way to source content for your marketing strategy. Incorporating UGC into your content strategy builds your community by involving your customers in your brand. What’s more – UGC can be used in email campaigns, product description pages, on your homepage, or on an in-store display. Takeaway tip: UGC can be a core pillar of your content marketing strategy.

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What a Modern Ecommerce Stack Looks Like


According to , companies can increase sales by 62% after improving their ecommerce design. Luckily, with UGC inspiration galleries, you can make your top content shoppable, creating the best content for your customers that also boosts conversion. Up-To-Date SEO Trends.

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The State of Paid Social in 2020


These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. Content created and shared by users on social media channels enjoys a 28% higher engagement rate than traditional company posts.

Instagram Year in Review: The Biggest Moments from 2019


Not forgetting the viral trends, most popular hashtags, and filters that filled our feeds: . So, now that we’ve covered the top line stats, let’s go back to the beginning — from January 2019 to present day, and relive the Instagram trends that took over our feeds: .

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The Ultimate Guide to Instagram Hashtags in 2019


The Ultimate Guide to Instagram Hashtags in 2019 will help you understand everything you need to know about using Instagram hashtags to get more followers, improve your posts’ engagement rates and build a community around your business. . Community Hashtags.

10 Never-fail Marketing Strategies for ECommerce in 2019


An integrated shopping tool across social platforms can help brands gather data on customer interactions and transactions, schedule posts, and monitor trends. For ecommerce companies, an abandoned cart can be treated as an opportunity with automation and personalization. Like everything else online, social media trends are constantly evolving. Social media should tie heavily towards community-driven initiatives.

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How to remain agile when your priorities shift

Sprout Social

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. Get creative with polls and community questions to generate content ideas that align with your new focus.

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Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. It also drives engagement, posts with UGC have a 4.5% higher conversion rate than non-UGC posts.

Why Business Is About to Boom for Social Media Agencies

Convince & Convert

In those years, nearly all social media content was written (with a side order of UGC photography). For now, I’m certain we can agree that most companies are using paid social media advertising and/or influencer and advocate outreach to give lift to their social communications.

10 Ways to Kick Your Social Media Strategy into Shape in 2017

Ignite Social Media

Are you wanting to build a community, create awareness or drive sales? Leverage user-generated content (UGC) to tell your story. So, who better to promote your product or company than the very people who adore, use & share your product already? Don’t know how to find UGC?

Instagram Bio Ideas: 25 Examples You’ll Definitely Want to Copy!


Like Casper, cookware company Great Jones has totally nailed the short-and-sweet bio that gets right to the point. The CBD company uses their Instagram bio to explain their products and philosophy, as well as their initiative of planting a tree for every product sold. #8:

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Thanksgiving Day, then there’s Black Friday, Small Business Saturday, and Cyber Monday, which some companies extend for the whole next week. .

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Five Must Haves for Planning Social Content in 2018

Ignite Social Media

If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. Ask yourself what your company’s end goal is when it comes to social strategy. Must Have #5: A Community.

7 Tips for Reposting Instagram Stories & User-Generated Content


Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? This makes it easier to create branded, themed stories around UGC.

2019 Sprout Partner Value Awards are here!

Sprout Social

The Bozell team has demonstrated a commitment to staying on top of and sharing their knowledge of industry standards and social media trends to consistently go above and beyond in delivering value to their clients. . .

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Coach Admires The View From Above

Convince & Convert

Using the #coachfromabove hashtag, fans are asked to share photos of their Coach shoes on Instagram or Twitter for a chance to be featured in a gallery on the company’s website. The campaign follows the continuing trend of brands encouraging and celebrating user-generated content.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

Community hashtags. Branded hashtags are specific to your company. One benefit of branded hashtags is they can be tied back directly to your company. Another advantage you with branded hashtags is the ability to get user-generated content (UGC). Community Hashtags.

How to accelerate Instagram growth (without buying followers)

Sprout Social

Companies tap into the $6.48 At the same time, paying for followers also goes against the IG community guidelines, which means you could risk an account purge. For the best results, try using: Branded hashtags: Use your company name or a unique tag to generate engagement for your brand.

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The complete guide to social media and the beauty industry

Sprout Social

Through hashtags, such companies can create a powerful army of brand advocates to shout them out time and time again. In short, hashtags and UGC are crucial to creating a much-needed sense of advocacy and community. Social media and the beauty industry go hand in hand.