Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. They are often thrown to the wild pack of tweeting craziness as their management teams and leadership know less than they do in understanding how to drive business value using these new social tools and methodologies.

Social Media 167

Social Media Marketing Training Skills 167

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

Authentication 137

Authentication Nielsen How To Case Study 137

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Webbiquity SMM

FEBRUARY 16, 2016

Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 88% of B2B companies use content marketing.

B2B 110

B2B Social Media Marketing Survey 110

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. t always found a lot of success, particularly for companies where Outlook isnâ??t in the navigational hierarchy of a portal or team site. In general, the team doesnâ?? In general, the team doesnâ??t Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. .” Please Support Our Sponsors.

Activities 141

Activities Social Media Mobile Geotagging 141

Buffer Social

DECEMBER 17, 2018

Brian : For Facebook marketing in 2019, James recommends continuing to publish high-quality, engaging content (content which creates conversation within your community), while acknowledging the truth of the matter: Facebook Ads are the only way for your business to expose your content to a large, targeted audience on Facebook. James Cohane.

Social Media 110

Social Media Marketing Curata Influencer 110

Pam Moore

JUNE 28, 2019

The fact of the matter is this – the students we teach in our Social Profit Factor academy and the companies we consult with to help them leverage a content calendar often beat the socks off those that don't. They win when it comes to engagement, community growth and of course also leads and sales. Possible white-paper (y/n).

Template 60

Template Templates Content Marketing 60

Sprout Social

MAY 18, 2016

This particular report tells readers how quickly and effectively they respond to social media messages and how that stacks up to other companies. If it turns out a company or individual isn’t responding as quickly or efficiently as they’d like ,then we’ve just created a demand for our service in their eyes.

Strategy 82

Strategy Marketing Report Resources 82

Laurel Papworth

APRIL 28, 2011

Active.com Team Sports Directory. White Paper: Value of a Facebook Fan - An Empirical Review. Still, it's interesting to see where companies are going with this, and how Facebook Likes (Fans) and Shares, and Twitter Followers and Tweets are being valued. in either race registration conversions or ad impressions.

Facebook 110

Facebook Directory Statistics Review 110

Social Media Strategery

SEPTEMBER 18, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 No, I was just a strategic communications consultant who saw that social media was fundamentally changing the way organizations communicated, and I decided that this was an area I wanted to focus on. Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 No, I was just a strategic communications consultant who saw that social media was fundamentally changing the way organizations communicated, and I decided that this was an area I wanted to focus on. Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. By the way, only a totally evil company would ask the public for their ideas and then not even read them. Set up or connect with an innovation crowdsourcing community. White Paper: Social Networking Primed To Go Mobile (0). Related posts.

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Sprout Social

JULY 20, 2016

LinkedIn lead generation is a mystery for a lot of companies. Sometimes it’s difficult for companies to walk that line because they assume everyone on LinkedIn is open to being approached for sales. For sales and lead generation, your best bet is the Sales Navigator version , which is available for both individuals and teams.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Laurel Papworth

MAY 8, 2010

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. The Radar Team. For Radar : A warm look at history of the online community. More in Social Media is Not An Experiment.

Sites 81

Sites Social Media Social Networking Mobile 81

Social Media Strategery

DECEMBER 13, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 My company has clients across the federal government, and I could get a meeting with pretty much any of them just by saying that I lead our social media practice and I’d like to discuss how their organization could take advantage of social media. Government 2.0

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

JUNE 21, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Enable open and transparent communication! Crowdsource white papers and presentations! Make information sharing part of their annual review (my team reviews the employee’s contributions to our internal network during their annual assessment debrief).

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Sprout Social

FEBRUARY 22, 2021

B2B marketer s can boost buyer confidence by providing useful content and consistent messaging on all channels, including company websites. And finally, curating third-party content reduces the burden on your creative teams to always create new content. Does your team value diversity? Asana Rules!? Embrace the hashtag.

B2B 137

B2B Social Media Hashtag Press Release 137

Keyhole.co

JANUARY 4, 2022

Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Optimize your LinkedIn company page. Why invest in LinkedIn marketing? There are 2.9

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Community management and audience engagement.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. Comment away! These are exciting times at Bulb HQ!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Buzz Marketing for Technology

JULY 24, 2008

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Therefore, many projects are assigned a secondary category of Virtual Learning Community.

Communities 180

Communities Sample Samples Project 180

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

ProBlogger

APRIL 6, 2011

Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. When I work with a brand over an extended period of time, the first step is about establishing credibility, respecting the existing communities, engaging with them. So, it’s with this background that I pontificate. How to P.A.C.K.

Blogger 42

Blogger Brands Survey Cost 42

Social Media Strategery

OCTOBER 27, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 community (it’s not all that hard!): communities, both online AND offline. Get to know your companies strengths and weaknesses, and be honest about them. Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. engage with your audience, put out paid ads, or share exciting company news. Step 2: Consideration. Key Takeaways.

Social Media 118

Social Media How To Metrics B2B 118

Social Media Strategery

FEBRUARY 1, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Imagine what their fears will be and address those, but most importantly show how the company’s (or in my case, the association’s) work can be enhanced by that new tool/platform/effort. Government 2.0 Miscellaneous Personal Prof. Heroes At the Gov 2.0

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Social Media Strategery

JANUARY 26, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 I pulled together some basic briefings and white papers, but never really got traction beyond my core team. Now, anytime anyone in my company searches the terms “social media&# or “Web 2.0″ Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Keyhole.co

FEBRUARY 17, 2023

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” Develop a memorable brand image Each company must create a distinctive brand identity for audiences to recognize it instantly. Currently, an estimated 92% of companies use this channel for marketing.

Strategy 52

Strategy Brands Discount Hashtag 52

Sprout Social

FEBRUARY 14, 2022

Sales teams can use product sheets and case studies to nurture their leads while the marketing team can use newsletters to reach new customers. It doesn’t matter how big your company is, you will at some point use content to help market your product or services. Content marketing spans multiple departments. Set goals & KPIs.

Content 111

Content How To Marketing Template 111

Social Media Marketing

NOVEMBER 29, 2012

It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. About a year and a half ago, Mashable took a look at a handful of leaders in content marketing ( How 3 Companies Took Content Marketing to the Next Level ), highlighting Mint.com, HubSpot and American Express.

Content 167

Content Hubspot Mobile Team 167

Convince & Convert

FEBRUARY 25, 2016

We are required to bring original perspectives to the table—not the kind that stop at one or two clever tweets, but perspectives which can be fleshed out into lengthy blog posts, e-books, and white papers. Yes, your company blog is a marketing tool, and it needs to be relevant to your business goals. Go Beyond Your Industry.

Content 60

Content How To Patterns Industry 60

Convince & Convert

JUNE 29, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Letting companies target status updates. Before we do, Jim and I have a few nuggets we want to talk about.

Yammer 114

Yammer Microsoft Communities LinkedIn 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114