Remove Communities Remove Company Remove Team Remove UGC

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

UGC 67

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community.

New! Find and Share User-Generated Content from Instagram (& Beyond)

Later

If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms. So how is UGC going to help you ?

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

#SproutChat Recap: Company Culture Content

Sprout Social

More and more brands are incorporating company culture into their social strategies. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. Your people shouldn't be isolated from your online community.

3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust.

UGC 85

7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? This makes it easier to create branded, themed stories around UGC.

This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead.

UGC 83

How to Listen to Social Media Conversations for Your Best Content

Ignite Social Media

Does your team even really know what it means? Social listening is essentially monitoring and searching within social communities to see what’s being said about your company/industry/competitors and other relevant topics of interest. As a community manager at Ignite, monitoring social conversations is second nature, but I’ve noticed that’s not the case for many brands. Here’s an example from our client, Altar’d State’s, social communities.

15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Engaging the community has never been more efficient.

UGC 52

What We Learned By Following 4 Pet Brands on Instagram Stories for a Month

Likeable

Brands playing in the space are well received also, seeing as much as 295 percent more comments on their content when it featured an animal, no matter the company or industry putting out the content. The takeover of Instagram Stories is impossible to deny.

UGC 56

10 Social Media Predictions for 2019

agora pulse

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. It was a powerful message that millions stood behind especially given that Nike donated $5 million to organizations advancing equality in US communities.

The Marketing Power of User-Generated Content

Pixlee

User-generated content equips marketing teams with one of their most powerful weapons in the quest for conversions: the voice of their customers. When given the chance to interact with UGC, shoppers convert at a rate of 2x on average.

UGC 74

The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

User-generated content (UGC) is an easy win for ecommerce brands right now. UGC isn’t just a scalable way to source content for your marketing strategy. Incorporating UGC into your content strategy builds your community by involving your customers in your brand. What’s more – UGC can be used in email campaigns, product description pages, on your homepage, or on an in-store display. Takeaway tip: UGC can be a core pillar of your content marketing strategy.

UGC 40

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from? That strategy is the implementation of user generated content (UGC). Why UGC is Important for Brands.

UGC 82

Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Here’s an example of how the Bitly team used an image to enhance a tweet about a recent interview we ran with singer Elizabeth Lyons. For food and beverage companies, people will likely want to see what they’re consuming before they buy. Guest Post by Denise Chan.

How to Setup and Run an Ecommerce Referral Program

Pixlee

Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. For example, HYLETE , an athletic apparel retailer needs to sell to their community of loyal fans multiple times per year to reach their growth goals. To make your program as effective as possible, here are key steps to consider: Engage your social community. Look to influencers within your community.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Why should we care about the company that makes our washing powder or bakes the bread we eat? This character came to light when an agency creative realized that the name of the insurance company sounded like a duck’s quack. Will it be using your products or is it a member of your team?

Brands 148

The Ultimate Guide to Instagram Hashtags in 2019

Later

The Ultimate Guide to Instagram Hashtags in 2019 will help you understand everything you need to know about using Instagram hashtags to get more followers, improve your posts’ engagement rates and build a community around your business. . Community Hashtags.

10 Ways to Kick Your Social Media Strategy into Shape in 2017

Ignite Social Media

Outline your specific goals and make a momentum map/timeline for 2017 to keep you and your team on pace. Are you wanting to build a community, create awareness or drive sales? How does your team need to be organized to achieve these goals? Don’t know how to find UGC?

Why Business Is About to Boom for Social Media Agencies

Convince & Convert

In those years, nearly all social media content was written (with a side order of UGC photography). Do you need a photographer as part of your social media team? Companies are going to start outsourcing more of their social Click To Tweet.

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Online Events team up with LiveStream and ask for a few bucks for an online event such as those NASA video/tweet streams. companies sell direct to members.

Instagram Stories Stickers: 8 Features That Are Perfect For Businesses

Later

When you’re working with other brands on Instagram or reposting user-generated content (UGC), it’s really important that you shout-out to their account with the mention sticker. Last year, Instagram teamed up with GIPHY to build a library of high-quality GIFs on Instagram Stories.

Ultimate Guide to Instagram For Fashion

Later

A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. Shoppers are no longer limited to searching for an outfit by scrolling through endless studio photos on a company’s website. User-generated content (UGC).

Top 7 Social Media Management Tools of 2018

Socialmedia.biz

Trusted by more than 800 Forbes 1000 companies, HootSuite offers an intuitive, user-friendly interface that’s easy to navigate and helps you seamlessly manage your social media content across various channels.

130 most important social media acronyms and slang you should know

Sprout Social

Knowing them will help you improve your communications with team members and followers alike. Mostly used on Twitter and Instagram.You’ll typically find users and companies asking followers to “DM for inquiries” as you can see in the screenshot below. CMGR – Community manager.

CPM 114

9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. Remember this: Facebook is a public company. Further, it is also true that many company posts do not succeed on Facebook today.

Five Must Haves for Planning Social Content in 2018

Ignite Social Media

If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. Ask yourself what your company’s end goal is when it comes to social strategy. Must Have #5: A Community.

What Is User Generated Content and Why Are Top Brands Doubling Down Now? [SSM004]

Buffer Social

Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. 3 Community-Building and UGC Takeaways from Dom. The Science of Social Media is proudly made by the Buffer team.

UGC 89

How One Facebook Post Increased Referral Traffic by 6,166%

Sprout Social

This August our team at Thin Pig Media experienced that thrill. As a Senior Social Media Manager at Thin Pig Media, I am lucky to work with Barn Pros, a company based in Washington State. UGC tends to gain the most engagement from our audience.

UGC 114

Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

Use your brand tone and voice to help you connect with your community. Instagram recently announced a host of Business tools to help companies better understand their followers and grow their businesses on Instagram. Build your community. Share company news and updates.

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Buzzsumo also has the ability to filter results by the type of influencer you are looking to engage with, such as bloggers, companies, journalists or regular people.

UGC 52

The Ultimate Guide to Writing Good Instagram Captions

Later

So if you feel like you're kicking and about to sink under or you're exhausted from the struggle or you're just about to dive in and anticipating the hustle it'll take, welcome, you're in good company here. Writing good Instagram captions can be really hard.

The 21 Best Content Curation Tools

Webbiquity SMM

Calling itself “the first digital publishing platform that is fully wired for social,” RebelMouse enables brands, media companies and individuals to create content that reaches and grows audiences across the social web.

9 Ways to Increase Instagram Engagement in 2019

Later

Thankfully, Instagram is still one of the best places to market your brand online, gain a loyal following, and build a community that supports your business. Not only will the account be notified that you’ve mentioned them, but it goes a long way when it comes to building your community.

Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content

Buffer Social

According to research from marketing startup Crowdtap and the global research company Ipsos , millennials and other generations trust UGC 50% more than other types of media. Acknowledge and share content from community members.

In the Billion Dollar Athleisure Market, Here's What Alo Yoga is Doing Right

Pixlee

While its products are incredibly stylish and high-quality, its been the marketing team that's propelled the company to such levels of success. There are four things in particular that Alo Yoga's marketing team has been doing that have been extremely beneficial to the brand.

In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right

Pixlee

While its products are incredibly stylish and high-quality, it’s been the marketing team that’s propelled the company to such levels of success. User-generated content (UGC) is extremely persuasive and Alo Yoga has made it a central part of its digital marketing strategy.

How to accelerate Instagram growth (without buying followers)

Sprout Social

Companies tap into the $6.48 At the same time, paying for followers also goes against the IG community guidelines, which means you could risk an account purge. Behind-the-scenes videos to introduce your team and build organic relationships.

Buy 114

5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

But if your company’s resources and budget are stretched to the limit, what else might you leverage? Invaluable crowdsourcing systems build in options for your community to produce work, not just paid crowdworkers.