Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . Sprout Social predicts a rise of 44% more messages on Instagram if last year’s trends continue and a 14% increase in Twitter messages.

Communities 178

Communities FAQ Training HootSuite 178

Oktopost

NOVEMBER 19, 2020

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? He has been building marketing teams, strategies, and solutions for over 25 years in agency, SaaS, and academic environments. Looking for More About How to Upskill Your Team?

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Team B2B Marketing How To 131

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 of the key findings from the report. Budgets are growing.

Research 257

Research Report Social Media CPM 257

Buffer Social

JANUARY 3, 2023

To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. In this post, we’ll take a look at seven popular assumptions about how LinkedIn works and share answers and suggestions that come directly from their team. How many hashtags should you be using? What should I post on LinkedIn?

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LinkedIn Team Hashtag Authentication 113

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

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B2B Communities Brands Loyalty 121

Sprout Social

DECEMBER 5, 2023

Even the majority of our own team fit within that demographic. She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social. Kikora Mason, Vice President of Social Listening and Community Management of Chase Social Media , anticipated this result.

Social Media 122

Social Media Survey Education Team 122

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process. What trends are you seeing across the board with your creators?

Products 91

Products Team Focus Group Collaboration 91

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. to get through. How do they do this?

Brands 148

Brands Marketing Real Estate Collaboration 148

Webbiquity SMM

NOVEMBER 27, 2018

Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement.

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Team Marketing B2B Eventful 160

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend.

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Influencer Trends Marketing Real Estate 193

Sprout Social

MAY 2, 2022

When you think about social commerce trends, what comes to mind? We convince ourselves that social commerce is just a trend—even though we know how much we enjoy it first-hand as consumers. Reframe the context around social commerce trends. Tap into your team. So, we talk ourselves out of it. Your beliefs should be too.

Trends 93

Trends Buy Cost Team 93

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business.

Communities 95

Communities Company Social Media Case Study 95

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Report 110

Report Brands Library Sentiment 110

Buffer Social

JULY 31, 2023

One Buffer community member said, “I’ve been apprehensive about AI because it isn’t necessarily original because of what it’s referencing (at least with art).” How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams.

Team 72

Team Examples Content Policies 72

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? As the social media industry has evolved, each role in the marketing team has developed along with it. As the social media industry has evolved, each role in the marketing team has developed along with it.

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Retailers go all-in on Instagram and TikTok.

Social Media 112

Social Media Strategy Exercises Retail 112

Buffer Social

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 81

Communities Engagement Community building Instagram 81

Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

Company 89

Company Social Media Instagram Social Media Management 89

Sprout Social

JUNE 18, 2020

We asked our community what questions they have and what resources they need to navigate COVID-19, and the responses span everything from how to stay motivated to figuring out the right tone to take with social posts. Similarly, social teams should consider using platforms like Twitter to post frequent updates relevant to your audience.

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Team Wiki Strategy Retail 100

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Authentication Communities Campaign 111

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. This post How Team Sprout Uses Its LinkedIn Company Pages Report originally appeared on Sprout Social.

Team 40

Team LinkedIn Report Company 40

Pam Moore

DECEMBER 7, 2017

2018 content marketing trends, statistics and predictions. Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 2018 Content Marketing Trends and Statistics You Should Know… . Let's Get Real!

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Template Templates Trends Content 167

Sprout Social

OCTOBER 18, 2023

And this trend is likely to continue. This was particularly helpful for software company Goally. By using Sprout’s Social Listening solution, Goally’s social team connected with relevant influencers who had a major impact on their growth. This is especially important when your company makes big moves.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. They get the reps in and make content all the time.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Employee experiences are the most compelling examples of your company’s culture. Social media posts.

Strategy 131

Strategy Content Curation Press Release 131

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. One-person social teams will become a thing of the past.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

FEBRUARY 16, 2023

The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. The issue is that most teams want more funds to do what’s in their current plan.” “To Now for the next task: S haring your vision with the rest of your marketing leadership and executive teams.

Social Media 113

Social Media Marketing Atlassian Team 113

Buffer Social

DECEMBER 12, 2023

These goals may include growth, nurturing and community building, income diversification, and analyzing her impact. Instead, she places a high emphasis on the impact she has on her students and community.  Her experience is especially notable because she works in a team, so there’s a collective approach to content creation.

System 89

System Content Fashion Template 89

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? Trends give you a peek into the subjects that are now gaining attention.

Strategy 52

Strategy Twitter Tips Marketing 52

Buffer Social

DECEMBER 14, 2023

This makes it easy for the audience to stay informed about the latest trends and changes in the social media landscape. Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. This can be useful for sharing how-to content, tutorials, or tips.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. That’s why leaders from across the business should ask their social team for regular updates on brand health during a presidential election.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Ignite Social Media

APRIL 22, 2021

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. Community Tab. Could they be both? YouTube Stories.

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YouTube Social Media Notification Film 154

Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. But we’ve got some ideas! . Shoppable Instagram Reels.

Trends 52

Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. But we’ve got some ideas! . Shoppable Instagram Reels.

Trends 52

Trends Instagram Microblogging Meme 52

The Realtime Report

FEBRUARY 17, 2022

TikTok has gained popularity among various audiences and is becoming one of the most trending platforms globally. Community Building. It’s challenging to build a community, but you may make it easier by tapping into existing communities on other platforms, like sharing your TikTok content on Instagram Reels.

Brands 91

Brands How To Hashtag Influencer 91