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How (and why) a tech company shifted their social strategy from product- to community-focused

Sprout Social

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though.

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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. , so that others might gain insights for their own community efforts.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve. In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications.

Skills 113
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Automotive Companies in the Metaverse – NFTs and Saraswati

Laurel Papworth

List of Reasons for Car Companies to use Web3 & be in The Metaverse. McLaren ~ 2022 Purchase NFTs to join the community McLaren Special Operations (MSO Lab) also see the inworld McLaren Racing Experience centre. Let me give you the list of reasons why automotive companies are using the Metaverse and interested in investing in web3.

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Social media management services: 9 agencies your brand should check out

Sprout Social

If you don’t have the resources to grow or train a social team, an agency is a must. If you do, an agency can spark new ideas, prevent burnout or provide a much needed load lift—social media teams say that bandwidth is one of their number one challenges. What do social media management services include? Headquarters location: Canada.

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How to make Instagram Guides and 6 examples to inspire you

Sprout Social

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. Use place Guides to spotlight specific locations important to your community. Indiana University’s Guide, Hoosier Hype Team , introduces you to the university’s 2020-2021 ambassadors. Place Instagram Guides.

Examples 103
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What is User-Generated Content? And Why is it Important?

Hootsuite

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Helps establish brand loyalty and grows community. UGC also opens up conversations between a brand and consumer, and this level of brand interaction helps build and grow an engaged community.

UGC 145