Oktopost

MARCH 25, 2024

By making advocacy fun and a team sport, your employees are much more likely to get involved – we all love a bit of friendly competition, don’t we? Utilizing both can dramatically enhance engagement in advocacy programs, expanding participation and cultivating a community of passionate brand ambassadors.

Metrics 75

Metrics Training iPad Meeting 75

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. to get through. How do they do this?

Brands 148

Brands Marketing Real Estate Collaboration 148

Laurel Papworth

DECEMBER 29, 2022

List of Reasons for Car Companies to use Web3 & be in The Metaverse. TRAINING OEMs and major suppliers can provide AR/VR training and staff onboarding. McLaren ~ 2022 Purchase NFTs to join the community McLaren Special Operations (MSO Lab) also see the inworld McLaren Racing Experience centre.

Automotive 59

Automotive Company Virtual World Education 59

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. Atlassian started using Sprout Listening in 2019.

Atlassian 100

Atlassian ROI Social Media Collaboration 100

Social Media Strategies Summit

NOVEMBER 27, 2018

To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. Specifically, would women of color be interested in a dedicated social community? To solve for this need, OWN recently launched The Know: An OWN Community. The Know: An OWN Community. Source: Magna.

Communities 100

Communities Platform Video Fashion 100

Social Media Strategies Summit

DECEMBER 7, 2023

They have a culture that may look very different from what our campuses, and the communities where our campuses are located, look like,” Dr. Phillips explains. And they may have experiences where they haven’t felt welcomed or felt part of a community.” This message became ingrained in our perceptions of the company.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA regulations also mandate healthcare companies carefully manage customer interactions on social media—which includes preventing patients from sharing PHI, and deleting it if they do.

Social Media 103

Social Media Privacy Insurance Guidelines 103

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Here’s a look at what they bring to a job.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

AUGUST 21, 2023

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. What are AI ethics?

Marketing 89

Marketing Privacy Policies Issues 89

The Realtime Report

NOVEMBER 21, 2023

The Value Behind Bridging the Diversity Gap Diversity, equity and inclusion (DEI) has become a hot topic in all industries, with research indicating how these initiatives can improve a company’s performance and outcomes. times higher cash flow than those of companies with more monolithic staff. Studies have found 2.3

Organization 91

Organization Industry Engineering Reputation 91

Social Media Strategies Summit

NOVEMBER 30, 2022

The vintage aesthetic also gels perfectly with the influencer’s steam train obsession. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. Dominos is far from the only brand to team up with the 80s-tinged supernatural horror smash.

Campaign 304

Campaign Brands Influencer Collaboration 304

Pam Moore

AUGUST 17, 2020

If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business. There are also more than 50 million companies setup on LinkedIn. More than 50 million companies are setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 110

Social Media Authentication Communities Campaign 110

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies.

Social Media 123

Social Media Sentiment Data Team 123

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Employee experiences are the most compelling examples of your company’s culture. Social media posts.

Strategy 131

Strategy Content Curation Press Release 131

Waxing UnLyrical

APRIL 9, 2020

It notes that Zoom has zoomed [sic] from serving approximately 10m customers a day at the beginning of the year, to 200m a day right now, and that’s not just for business: Responding to covid-19 has seen many people and companies realise that it had more to offer them than they had realised. I think Ann-Sofie is right on. #1

Eventful 334

Eventful How To Energy Training 334

Convince & Convert

NOVEMBER 30, 2023

You can have a comprehensive plan that checks all the boxes and has the full support of company leaders but somehow, a few months after kickoff, the effort has stalled out–either not fully adopted or sometimes not even started. Most teams don’t even have the space for the actual change tasks, much less the change planning time.

Project 125

Project Collaboration Buy Team 125

Mindjumpers

NOVEMBER 7, 2014

The plan should encompass content, platform, and community management – and put a great deal of focus into the interdependent elements of search and social together. Is your search and SEO team always updated on the language and keywords used by your customers? Are your Social Media Managers properly trained in SEO basics?

SEO 252

SEO Engineering Communities Advertising 252

Oktopost

APRIL 10, 2023

She even reveals how she creates a halo effect around their social presence to consistently earn high engagement and deepen the brand community and their advocates’ networks as well! Finally, Kari reveals her successful tactics for training teams to build their personal brands and participate in their employee advocacy program.

B2B 62

B2B Apple How To Training 62

Janet Fouts

JUNE 14, 2021

We must recognize we cannot ignore caring for both the mental and physical wellness of our teams. And what about those Steve Brown calls “Thread People” who provide a sense of stability and continuity to the company; often more reliably than their leadership. The future of work is here. How are we going to manage?

Exercises 136

Exercises Conference Training System 136

Sprout Social

OCTOBER 27, 2020

Creating equity is about how we engage with the world and the community around us. In that spirit, Sprout Social kickstarted an initiative that goes beyond our internal diversity, equity and inclusion (DEI) education, and ensures we’re using our privilege and resources to support the communities we live in. .

Committee 115

Committee Team Resources Communities 115

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Hootsuite

JUNE 29, 2023

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. A social media policy details how the company should be portrayed on social media platforms. When your team follows best practices, other professionals want to collaborate with you.

Guidelines 78

Guidelines Template Templates Social Media 78

Sprout Social

JANUARY 12, 2023

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 128

Brands How To Authentication Exercises 128

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 130

Marketing How To Sample Samples 130

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media.

Groups 337

Groups Groups Sports Notification 337

agora pulse

JANUARY 30, 2021

We gathered some of the very best tips from Agorapulse’s training courses and sessions in 2020 to help you kick off the new year with creativity and inspiration. Every year, some of the most brilliant social media marketers in the industry provide training and tips to our audience through summits , courses , and top-notch content.

Social Media 132

Social Media Tips Strategy LinkedIn 132

Sprout Social

FEBRUARY 29, 2024

Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies.

Patterns 119

Patterns Sentiment Analysis Proposal 119

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Hootsuite

SEPTEMBER 28, 2020

They’re nearly twice as likely to also connect with communities, employees, and partners. customers, employees, partners, investors, and the community). For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about. Integrate cross-channel data.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

FEBRUARY 26, 2024

The stakes are high, but that doesn’t mean financial companies can ignore social altogether. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. A brand that received emphatic praise was Chewy, the beloved pet food and products company. Talk like a human.

Report 65

Report Atlassian Brands Sentiment 65

Buffer Social

SEPTEMBER 30, 2022

I also realized I was sitting on the answer to the “pipeline problem” that every tech company at the time was claiming prevented them from hiring more women in tech. It seemed like such a simple solution to connect our community with those who wanted to diversify their teams. ” he asked.

Communities 72

Communities Team Meeting Newsletter 72

Sprout Social

DECEMBER 7, 2021

Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. As the role continues to evolve, there’s even a chance that the next generation of CMOs may come from social media teams. One-person social teams will become a thing of the past.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Social Media Strategery

NOVEMBER 8, 2010

You rise up through the ranks, you gradually accumulate more and more staff, funding, and authority, and are given management training. Welcome to the world of Community Managers, New Media Directors, Chief Community Officers, and Chief Social Media Strategists. What’s a “second team&# you ask?

Team 101

Team Activities Social Media Training 101

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. If you can feel your leadership team about to pop “the question,” don’t worry—you can remain behind the lens while still featuring human beings on your channels. Lean on your team for content creation. But it’s not for everyone.

Video 92

Video Film Content How To 92

Hootsuite

APRIL 26, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Train your team As noted above, training your team is a required component of HIPAA compliance for social media. That means your whole team, not just your social team.

Social Media 93

Social Media Health Care Tips Policies 93

Pam Moore

AUGUST 11, 2018

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought.

Industry 132

Industry Real Estate Content Insurance 132