Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. to get through. How do they do this?

Brands 148

Brands Marketing Real Estate Collaboration 148

Social Media Strategies Summit

NOVEMBER 27, 2018

To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. Specifically, would women of color be interested in a dedicated social community? To solve for this need, OWN recently launched The Know: An OWN Community. The Know: An OWN Community. Source: Magna.

Communities 100

Communities Platform Video Fashion 100

Convince & Convert

OCTOBER 22, 2021

What if your company could become a part of employees’ daily routines? According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Welcome employee social advocacy!

Survey 123

Survey How To Education Hotels 123

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 98

Metrics Influencer Marketing Survey 98

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. This was particularly helpful for software company Goally. This is especially important when your company makes big moves.

Examples 120

Examples Social Media Sentiment Influencer 120

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals.

Marketing 130

Marketing How To Sample Samples 130

Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

Company 89

Company Social Media Instagram Social Media Management 89

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 125

Examples Campaign Influencer Marketing 125

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. A rising tide lifts all ships.

Survey 95

Survey Marketing Badge Social Media Management 95

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Another 56% expect all offers to be personalized.

Social Media 123

Social Media Sentiment Data Team 123

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. Yet, each team brings unique skill sets and expertise to the table. It’s important for recruitment teams to lean into these platforms.” It’s a win-win.

Social Media 99

Social Media Strategy Team Authentication 99

Adam Sherk

JANUARY 12, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams? So what should NBA teams be doing on Twitter and Facebook?

Team 179

Team Twitter Facebook Press Release 179

Hootsuite

MAY 1, 2023

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. It also helps to keep your team stay organized and on task. Community management and customer service: Responding to comments and messages, routing customer service inquiries.

Template 134

Template Templates Social Media Tips 134

Buffer Social

MAY 26, 2022

This has always been a unique opportunity for us to come together as a team to celebrate what we've accomplished last year by giving back to charities that have a positive impact in our world - selected by all Buffer teammates together. Based on the nomination from the team, we put together a shortlist of charities.

Guidelines 84

Guidelines Team Survey Small Business 84

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. He points to an example of a health food company. The company may want to work with a particular influencer.

ROI 104

ROI Influencer Marketing Survey 104

Buffer Social

JUNE 2, 2022

We have always been focused on building a unique and fulfilling workplace at Buffer, where we value the well-being of our customers and team, and prioritize our individual and collective growth. This helped us get a well rounded look at where we are at currently, so we can set goals for the future.

Report 67

Report Survey Team Applications 67

Sprout Social

SEPTEMBER 30, 2020

The Sprout #BrandsGetReal survey even found that the top three behaviors that help brands connect with consumers are: Liking or responding to customers. Companies such as Netflix have even set up a dedicated Twitter account to provide support. We have received it and passed along your info to our research team.

Twitter 140

Twitter Survey Trends Hashtag 140

Buffer Social

APRIL 13, 2023

While a lot of people on the outside assume that social media managers are interns but in fact, owning a company’s social media profiles in today’s age is actually a very important role. At many companies, it has to be someone senior who is posting to those channels. Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

Sprout Social

FEBRUARY 16, 2023

A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. This year, you’ll have to zoom out.

Social Media 112

Social Media Marketing Atlassian Team 112

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. When you put out a survey, you’re getting input from your current customers. That’s not a controversial statement. Why is social media intelligence different? Cast a wider net.

Social Media 113

Social Media Sentiment Survey Marketing 113

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Brands 116

Brands Avatar How To Privacy 116

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Companies that fail to do so risk being left behind.

Statistics 145

Statistics Social Media Marketing Survey 145

Janet Fouts

APRIL 2, 2019

In a recent report from the Harvard Business School ( The Caring Company ) less than 25% of employers say that being a caregiver impacts the performance of employees. Wow, that’s simply obtuse when over 80% of employees surveyed said that caregiving had impacted their performance. Who are the Carers? Employee 23%.

Cost 128

Cost Survey Report Skills 128

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. Tome of UPS or Michele Buck of The Hershey Company. According to the 2022 Sprout Social Index™ , company alignment with personal values is 74% more important than it was in 2021.

Social Media 116

Social Media Team Groups Groups 116

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. It’s fair to say things have changed somewhat since then.

Examples 177

Examples Brands Avatar Authentication 177

Janet Fouts

MARCH 24, 2020

In a recent report from the Harvard Business School ( The Caring Company ) less than 25% of employers say that being a caregiver impacts the performance of employees. Wow, that’s simply obtuse when over 80% of employees surveyed said that caregiving had impacted their performance. Who are the Carers? Let that sink in for a moment.

Cost 91

Cost Survey Report Skills 91

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 130

Strategy Brands Hubspot Survey 130

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Research 144

Research Social Media Airlines Marketing 144

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. The micro influencer is often more motivated to share knowledge and relevant information with their community. In fact, 68% of respondents to the Uproar PR survey said they have made a purchase based on a post from a non-celebrity.

Influencer 237

Influencer Authentication ROI Survey 237

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

B2B 117

B2B Influencer Brands Marketing 117

SocMed Sean

MAY 30, 2018

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage. Separate Departments.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Sprout Social

NOVEMBER 11, 2016

This recognition is particularly exciting because it is based on the results of an employee feedback survey that measures several aspects of workplace culture. “We We’re really grateful for the Tribune’s recognition of these efforts and the way that our culture has evolved organically along with our team.”.

Class 109

Class Team Survey Hosting 109

Buffer Social

NOVEMBER 17, 2021

And while all companies can benefit from being on social media, it’s especially crucial for small businesses who typically don’t have the advantage of being a household name. Send out a more formal survey via your newsletter, I recommend making it a short one so folks answer. Source: [link] 3.

Small Business 91

Small Business Social Media Tips Content 91

The Realtime Report

APRIL 14, 2021

have not and never intend to buy products through influencer promo codes, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Influencers with subject matter expertise are best able to engage their followers and cultivate communities based on shared interests.

Buy 91

Buy Influencer Products Social Media 91

Convince & Convert

OCTOBER 30, 2017

Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). Company’s name: 55%. Company’s executives: 44%. A social media following can't thrive without a strong community as its foundation. Company Name. Company Executives.

Brands 193

Brands Sentiment Influencer Survey 193

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? With this in mind, the Sprout team has created a new Featured Topic centered around the coronavirus that is available to all of our Listening customers. In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people.

Strategy 142

Strategy Metrics Hubspot Retail 142