Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences.

Social Media 109

Social Media Strategy Exercises Retail 109

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Convince & Convert

APRIL 25, 2014

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. Introducing the #worldstoughestjob. See you next week!

Communities 134

Communities B2B How To Forums 134

Sherrilynne Starkie

DECEMBER 20, 2020

The fourth most-popular social network for Canadians is Instagram. Increasingly, Canadians are enjoying the video-based platform TikTok. Forty per cent of Canadians are on Pinterest, an image-based social network. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 195

Marketing Syndication Adwords News 195

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Types of social media. Social networking. Video sharing.

Types 145

Types Social Media Microblogging Overview 145

Direct Marketing Observations

MARCH 4, 2010

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. The offshoot of this has been that I have been paying a lot of attention to the health and fitness social space. As well, it’s opened my eyes to what we all eat and drink.

Social Networking 177

Social Networking Exercises Sites iPhone 177

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

Communities 221

Communities Collaboration Statistics Lurker 221

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Convince & Convert

MARCH 20, 2013

This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. Its no secret that my favorite web company right now is Wistia. Need video embeds that work for responsive web sites? Need video embeds that work for responsive web sites?

Company 151

Company Analytics Software Video 151

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. And Instagram is no exception.

Instagram 142

Instagram Video Brands Compete 142

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost.

Video 133

Video Marketing Vimeo YouTube 133

Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. It’s just good basic communications best practices, but you’d be amazed by how many companies and brands just keep on tweeting without linking that activity to organizational objectives. Twitter for companies.

Twitter 320

Twitter How To Social Networking Activities 320

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. The good news is that there are ways to increase your reach and move your video metrics in the right direction. What is YouTube engagement?

YouTube 96

YouTube Engagement Metrics Analytics 96

Techipedia: Tamar Weinberg

APRIL 17, 2012

In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. Surely, video marketing must be really expensive, time consuming, and technical? Create your video. Market your video.

Video 178

Video Strategy Marketing How To 178

Buffer Social

MAY 12, 2016

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram, Layout, Boomerang, and Hyperlapse.

Social Networking 75

Social Networking MySpace Study Instagram 75

Buffer Social

APRIL 3, 2023

If you work in social media, it’s nothing new to adapt and change your strategy based on the ever-changing algorithms and the rise and fall of social networks. The latest wave for social media marketers and creators is that TikTok might be banned in the U.S. over privacy concerns for the Chinese-owned company.

Marketing 86

Marketing Newsletter Social Networking Social Media 86

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Ignite Social Media

MARCH 16, 2021

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. However, all that seems set to change, as the company has announced a series of changes to the platform that are worth keeping an eye on. Communities. Super Follows.

Features 171

Features Twitter Strategy Newsletter 171

Social Media Strategies Summit

FEBRUARY 27, 2020

. #1 Ephemeral content disrupts social video. Video has been a trend for years now, and there is no denying its importance. In fact, this year, video is expected to make up 82% of all internet traffic. Despite this compelling number, brands have been a bit slow to embrace video as a medium. Source: TikTok.

Trends 182

Trends Social Media Instagram Platform 182

Ignite Social Media

JANUARY 23, 2017

Facebook may end large contracts for live video creation while YouTube adds a new way for the creator community to make money from their fans. Google+ surprises most and announces a few new updates, all in this week’s edition of Social You Should Know. Only time (and algorithms) shall tell….

Communities 60

Communities YouTube Facebook Google 60

Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. And social media groups could become the next top channel for organic reach on social media. P.s. Here’s another quick tip: Observe what news organization and publishers are doing on social media.

Organization 108

Organization Flipboard Social Media Company 108

Small Business Mavericks

APRIL 17, 2011

A media company. We’ve talked about social media so much that I think you know how I feel about that. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc. One Response to “Are You A Business Or A Media Company?&#

Company 142

Company Wiki Case Study Press Release 142

Sprout Social

SEPTEMBER 30, 2022

Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 130

Tips Authentication LinkedIn Groups 130

The Realtime Report

FEBRUARY 17, 2022

After a creator submits a video, it is only seen by a limited niche audience, according to several TikTok experts who have been given a behind-the-scenes peek. TikTok then evaluates how that small group reacted, such as how many people watched the video all the way through, how many people liked it, how many people shared it, and so on.

Brands 91

Brands How To Hashtag Influencer 91

Oktopost

NOVEMBER 12, 2020

Not surprisingly, social networks do the same. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To bring your page to life, upload videos, product images and screenshots. Getting started with your Product Page.

LinkedIn 130

LinkedIn Products B2B Review 130

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. You share an amazing Hootsuite blog article to your work Slack (hint!).

HootSuite 120

HootSuite URL Analytics FAQ 120

Pam Moore

JULY 6, 2019

Conversations, LinkedIn company page posts, LinkedIn video, YouTube videos, Instagram Stories, Instagram Posts, podcasts, live video streams, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook live video, iTunes podcasts, and the list goes on. It's everywhere.

Content 104

Content Marketing Template Templates 104

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Hashtag 119

Hashtag How To Guidelines Telecommunications 119

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way. They got excited.

Video 236

Video Flash Mob YouTube MySpace 236

SocMed Sean

JANUARY 21, 2019

Three Ideas For Implementing Social Media Knowledge Management Inside Your Organization Build An Internal Social Network Create an internal knowledge base that employees can refer to that helps them learn about your products and serves while also sharing their experience and knowledge.

ROI 269

ROI Social Media CSR Knowledge Base 269

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Here are the four leading reasons why social media consistency matters. Listicles are also high-performing videos.”

Social Media 108

Social Media Insurance ROI Meme 108

Convince & Convert

FEBRUARY 8, 2012

Video production by my friends at Candidio. Please watch video for entire interview. Somehow, my side of the video got cut out, so it’s only audio for me!). I love your festive red background for videos. It really is a treasure trove of advice and best practices around community management. Deb, how are you?

Communities 121

Communities Activities Conference Conversation 121

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. But like on all social networks, trends on YouTube come and go. Short-form video. If you yourself are not binging TikTok videos daily, you likely know a Gen Zer who is.

YouTube 137

YouTube Trends Strategy Content 137

Waxing UnLyrical

JUNE 4, 2014

Gangnam Style and the Harlem Shake make up two-thirds of the triumvirate of ultimate online mainstream music-based video sensations (with Blurred Lines completing the podium). The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video.

Content 253

Content UGC Community building Hotels 253

Laurel Papworth

APRIL 8, 2010

Online Marketing & Social Networking Guru. Build our Social Networks. Contribute to the success of this growing company and work within a friendly and customer focused team. High-level experience with Facebook, Twitter and other social networking media. Video 3.0 – Social Video (2).

Social Networking 65

Social Networking Web 2.0 Technorati Skills 65

SocMed Sean

MAY 30, 2018

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage. Separate Departments.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232