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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Communities want, and need, local news, not just a freesheet stuffed with ads.

How Often And What To Post on Social Media

yMarketingMatters

Business owners have been asking me via email, messenger, social media and at networking meetings, “Yasmin, how often to post and what to post on social media?”. 5-3-2 RULE FOR SOCIAL POSTING. Company or Self-promotion can work when you add value and engage!

Executives Role in Social Media Strategy

Ignite Social Media

As social media has become a bigger player in a brand’s overall marketing mix, more c-suite executives are taking notice. Social media has also created a space where people can build their personal brands. Is your company B2B or B2C?

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? In the Q&A in Google’s announcement, one question in particular caught my eye: Q: I’m offering my content / product descriptions for syndication. At Define we work with a lot of newspaper and magazine sites, many of which have syndication deals with multiple partners.

Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content?

How to Triple Your Audience and Lead Generation With Content Syndication

Writtent Blog

A relatively little-known option for your marketing strategy is to syndicate content , which carries many of the benefits of guest posting without the attached labor. What is Syndication? The concept of syndication isn’t unique to web content marketing. How to Syndicate Content.

Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old.

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

If you answered yes to any of these questions, you may need a refresher course on social media etiquette — and perhaps real-life etiquette also. Here are some egregious sins that you must not perform on social media sites. Perhaps that why I love social sites so!?

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study.

Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Swix This is a slick new social media dashboard program that I’ve been trying.

How One Unhappy Customer Multiplies Across Social Media

Firebelly

Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW? Chad Richards is the Social Program Manager at Firebelly Marketing. The company was arrogant -- all but the social media manager who chimed in on my post.

Social Media & The Super Bowl

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal.

What was the most important thing you learned about social media this year?

Janet Fouts

This year flew by and the sheer number of new social networks and applications is simply stunning. The most important thing I learned about social media this year is that it’s not important. The most important thing I learned about social media this year?

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. The social media arms race benefits no one. Syndicating content.

Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

But I wouldn’t have expected Digg to be a strong second, since the social news site is known for sending large spikes of visitors that quickly scan the page and then move on. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

How 8 Departments That Aren’t Marketing Can Use Social Media

Buffer Social

Whole Foods has gone all in on social media. Clearly, there isn’t a single department that “owns” social media at Whole Foods. Interested in seeing how every team within your company can use social media? tweet to their company Twitter handle.

14 Things I Think I Think About Social Media

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 14 Things I Think I Think About Social Media May 26th, 2010 |Written By: Jay Baer | View Comments Tweet This is a video interview that my friend Mike Stelzner of Social Media Examiner did with me a few weeks ago.

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. this is the integraged digital media framework I use with my clients, no matter the challenge.

Content Curation Tips: 6 Places to Find Content to Share on Social Media

Writtent Blog

According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns.

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. What is included in this article and episode #228 of the Social Zoom Factor Podcast: . Orbit Media). Social Post. Other supporting media (image, video, podcast).

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. Facebook can be a great opportunity for social media marketing, especially if you engage fans on a Fan Page.

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Best Internet Marketing Posts of 2008: Social Media, SEO, and More " techipedia | tamar weinberg

Techipedia: Tamar Weinberg

There’s no order to the posts; I’ve used my bookmarks and a variety of social sites and peer recommendations to create this list. 4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? What is the ROI for Social Media?

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute. Here is what this blog post and episode #242 of the Social Zoom Factor Podcast will provide to you: .

6 Reasons Univision Got a 13% Engagement Rate on a Facebook Post

Convince & Convert

It was the first icy finger of the infamous Polar Vortex, spawning thousands of social posts in the “you think YOU’RE cold, you should see it here!” some readers may know Expion from the company’s VP, Zena Weist , who is the co-host of my Social Pros podcast ).

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon’s Little Known Social Media Secret : One of my secrets is to be a fierce editor.

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Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom.

Four Ways Brands Can #Unplug

Social Media Strategery

One of the world’s most connected men, Baratunde Thurston , recently took a month-long digital detox, chronicled in the July/August issue of Fast Company. Brands should realize their communities live offline as well. Image courtesy of Flickr user davitydave.

The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity SMM

Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” She is an expert blogger for AT&T Networking Exchange on social media.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#.

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What Marketers Need to Know About the Cambridge Analytica News

Convince & Convert

Just because Facebook allowed organizations like Cambridge Analytica to flood a social network with questionable content in an attempt sway an election doesn’t mean Cambridge Analytica should have done so. Rival, a social media analytics platform, discussed this here with its readers.

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Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. Yes, even with less branded lifestyle content alongside company news.

Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

In a post on his Facebook Page back in January the Facebook founder noted : “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other.”

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. How can a company launch (or relaunch) a new blog properly?

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How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month

Writtent Blog

Syndicate Your Content. It can be even tougher to win pageviews if you’re also trying to build a social media following, subscribers, and an email list. Want to earn about a billion inbound links, social shares, and infographic embeds overnight? Company News

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

It is generally considered the “professional” social network and is thus populated by a professional userbase. I was, however, quite surprised at the popularity of certain channels — LinkedIn’s version of categories — and how they managed to attract such huge communities on LinkedIn.

Firebelly at Blog Indiana

Firebelly

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right.

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How to Get Verified on Twitter (If I can do it, you can too!)

Buffer Social

Have you ever felt like a celebrity on social media? Social media has that unique ability to take non-celebs like me and thrust us into the spotlight every now and then. Media. This one seems to give a bit of social proof to one’s chances of being verified.

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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

How to Use Visual Content to Drive More Traffic by Social Media Examiner. 36 Visual Content Creation Tools the Pros Can’t Live Without by Socially Sorted. We asked 19 Social Media Pros to share their Top Visual Content Creation Tools. by Social Media B2B.

The Most Popular NBA Teams on Twitter and Facebook

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams?

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Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

use automated social bookmarking tools like IMAutomater and Shareaholic tips for increasing traffic to your blog. J-P De Clerck reports that less than half of companies have blogs, despite the fact that “blogs are real social media hubs and cornerstones of inbound marketing.&#

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Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent Blog

Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic. Don’t solely rely on sharing titles to promote your content on social media. Rely on Social Insights.