Communities Company Social Bookmarking Wiki 
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Lots of diverse versions of this.
Direct Marketing Observations
JULY 6, 2010
Let’s say you’re a consultant, which social media solution would you suggest and why? Which one is going to have the largest impact on your company? Just because a company can set up a Facebook fan page for example- does that mean that it will give them the biggest bang for their efforts? Social Bookmarking.
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Harp Interactive
OCTOBER 9, 2009
Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Add social bookmark links to your most important web pages and/or blog posts to improve sharing. Check out Twitter as a way to show a company’s personality.
Webbiquity SMM
NOVEMBER 2, 2010
This saves time, effort and money in the long run, but it’s a step too many companies skip over. Strategy: it isn’t just the tools you’ll be using, but also establishing goals for what you’d like to achieve in social media, and allocating time and resources to do the job. Social Events (e.g.,
Buzz Marketing for Technology
OCTOBER 13, 2008
Inside a company, same rules apply. The power users will be unusually good at building their Connectbeam Social Profiles with key words, along the lines of search engine optimization techniques. There are two benefits to developing your own community: You can learn a variety of information and viewpoints from others.
Buzz Marketing for Technology
JUNE 27, 2008
Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? Peter Senge The Fifth Discipline Slide 54: Case Study: IBM Innovative communities [link] Slide 55: Knowledge Management 2.0 Slideshare.net (beta). My Slidespace.
Buzz Marketing for Technology
JUNE 27, 2008
Dont show me 10 possible wiki tools. We can wait for our companies or organizations to do something for us (enjoy that) or we can do something about it for ourselves. At that time I was focused on creating a very structured, "beautiful" product, so I covered how to use wikis and blogs to construct a portfolio.
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