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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Social messaging. Social shopping networks. Community blogging sites.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142
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How Social Bookmarking Works [Plus 7 Tools To Help You Do It]

Hootsuite

That’s where social bookmarking comes in. Bonus: Download a free guide to learn how to use social media monitoring to boost sales and conversions today. What is social bookmarking? Social bookmarking is a way for users to search, manage, organize, and share web pages. How does social bookmarking work?

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What's your social currency?

Akamai Marketing

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What do you have to offer?

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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

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Top 3 Ways to Maximize Your Sucess with Social Media

Bill Hartzer

No longer are individuals passively listening and viewing advertisements; now they’re “twittering&# and posting their opinions on Facebook along with other social media sites. For little companies, social media’s ever-emerging presence is really a dramatic game-changer that can have a large impact on their bottom line.

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On Alice in Wonderland and Social Media

Akamai Marketing

Strategy: Simply following directions (EAT ME/DRINK ME) means you are employing tactics in Wonderland (Social Media), but you haven’t mapped out your plan. The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Viral is good. Who can trust that crazy cat?