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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today.

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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. If you have been using channels like Facebook Messenger or WhatsApp to communicate with patients, your strategy needs to change. What does HIPAA say about social media?

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The Changing Customer Service - Social Media

Social Media Network Marketing

Somehow they never knew what was taking place at the company level. There were intensive training provided but still there was a gap / still is a gap for some. If there is birthday greeting to be sent out then perhaps an SMS would go out. We have an active Social Media community at my Facebook Business Page.

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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

This helps companies to streamline operations, reduce costs, and increase profit. Supports multi-channel engagement within a single interaction On average, 51% of companies use at least eight channels to interact with customers, including emails, social media, websites, phones, live chat, and in-store. Take Starbucks, for example.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. Also, 73% of Twitter users send SMS text messages multiple times per day.

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Why I Rarely Answer My Phone | Bare Feet Blog

Bare Feet Studios

It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly irritating and unnecessary in today’s world of technology and community. And when we had our little earthquake here a few years back, phone did not work tho SMS did! Dollars and attention in the mix.

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