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Good Writing Remains a Core PR Skill

Proactive Report

In 1906, when the first press release was issued, the purpose was to give information about a company (and an incident that occurred) to the press. Over the next 100 years changes in mass communication media and advances in technology created changes in the format and purpose of the press release. yes, Virginia they are different).

Skills 111
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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S. Troy Datcher.

Industry 134
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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. The product life cycle goes through multiple phases, involves many professional disciplines, and requires many skills, tools, and processes. This is a guest post by Babu M. Like this post?

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Dishonesty Lying about your knowledge, skills, or experience will not pay much in the way of rewards over time. Answers Yahoo! Tamar is also the author of The New Community Rules (July 2009).

Brands 236
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

A USC grad, Amber’s past includes stints at Hulu, Yahoo!, Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Director of Sales for @ klout. Entertainment Network. Amy Nelson.

Twitter 279
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Is your Social Media Manager Kicking A.$$?

Proactive Report

Having a skilled in-house social media manager can be a key factor, especially in a company that does not have the budget to pay an agency either a retainer, or use them to effectively run their online messaging models and communications. As someone said to me yesterday – no one ever said “oh, I will just Yahoo!

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Social Media the One Bright Spot for PR Hiring

Proactive Report

companies say they plan to award base salary pay increases in 2011. Yahoo HotJobs has also seen a significant rise in positions with a social-media component, says a Newsweek article. Owyang advises job seekers to hone there skills: Ability to formulate a social media strategy and fulfill business objectives. 98% of U.S.