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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

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How to Be a Courageous Leader in the Post-Pandemic Era

The Realtime Report

In an attempt to garner some crystal clarity on how this is actually defined and perceived when in practice, I took these and other questions to an assortment of experts and leaders in the business community. This as a courage of conviction, based on principles of an individual leader, a leadership team or the company at-large.

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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Google Alerts lets you monitor the entire web for mentions of your company, your competitors, or other relevant topics. You’ll learn who is talking about your brand, business, or competitors in the site’s 138,000 active communities. Hootsuite RSS Syndicator. Google Alerts. Reputology. Benchmark against your competitors.

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Potential Benefits of Duplicate Content

Kikolani

This is a guest post by Duncan, a digital marketing expert who represents an advanced team building company, specialising in Henley Regatta hospitality. Last week, I wrote a guest post here on duplicate content , detailing some of the ways Google determines the original source of content, and which versions have been scraped or syndicated.

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The Digital Marketing Road Map

Proactive Report

82% have had no formal education in digital marketing and have to learn ‘on the job’ So their lack of skills is quite understandable – there are new technologies and platforms popping up all the time. Amplify content that’s getting attention with paid social syndication. Use them to spread the content to new audiences.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. In 1997, IBM recommended that its employees get out onto the Internet—at a time when many companies were seeking to restrict their employees Internet access.

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. He is currently a Staff Writer for Small Business Trends and also maintains a client-base of small to mid-size companies. Paul is a sought-after speaker on digital and marketing topics.