Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Lots of diverse versions of this.

Communities 117

Communities Groups Groups Social Media 117

Social Media Strategery

JANUARY 5, 2012

Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. Before my own company's Intranet won any awards , we had people talking about how they enjoy skinny dipping on their profile. It doesn't work like that.

Collaboration 139

Collaboration Wiki Yammer Policies 139

Mindjumpers

MARCH 16, 2011

The winner in this category was “ Get Satisfaction “, which basically is a feedback service function that you can implement on your site. Social networks and wikis that have quickly developed an extraordinarily active multi-user community and an exceptional following of users who assist with content development.

Film 253

Film Project Wiki Campaign 253

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Consider the value of hiring a community manager.

Social Media 232

Social Media Press Release Marketing Widget 232

Buzz Marketing for Technology

JUNE 27, 2008

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. In 1997, IBM recommended that its employees get out onto the Internet—at a time when many companies were seeking to restrict their employees Internet access.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Direct Marketing Observations

FEBRUARY 5, 2010

Note: I’m also including hyperlinks to sites that add more value to how and what you will do with these tactics. 1) Create a Social Media case study of who is talking about your company both in good & bad ways. 7) Create a hashtag around your company, product, or industry and drive the conversations. Find them.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Instead, they want to connect. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Social Media Network Marketing

AUGUST 17, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tuesday, August 17, 2010 Could Google Wave Be One Of The Many Social Media Networking Sites These days there are numerous Social Media sites taking place on the internet. and so on, and ofcourse they are free sites.

Sites 72

Sites Social Media Google Reputation 72

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites.

Cymfony 152

Cymfony Social Media Tools SM2 152

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. buy a link » SUBSCRIBE TO CIO.

Company 122

Company How To Case Study Mobile 122

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. The cycle of this theory has to be broken when it comes to internal collaboration sites. You are a hero. But where is the productivity?

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Laurel Papworth

JUNE 16, 2010

His company is ZevenSeas which wins points for having a cool name, I reckon. Before today, and probably still in many companies, the response to Badges for incentives would be met with a sneer and a “who gives a flying fig about stamps of approval?&#. Yesterday I attended the Sharepoint geekfest at The Hilton Sydney.

Badge 108

Badge Sharepoint Social Media Foursquare 108

Social Media Strategery

AUGUST 26, 2010

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. Now, take a look at the official support areas for WordPress , Telligent , MindTouch , Jive or any of the dozens of social software vendor sites. Notice anything?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Laurel Papworth

APRIL 18, 2010

I am always a bit shocked when I see the prices big companies pay for bespoke sites – hundreds of thousands of dollars usually. But that’s big companies with big Agencies. That was one I heard last week – and the developer had added a Google blogspot blog to the self hosted site rather than Wordpress.

Social Media 83

Social Media Web 2.0 Wiki Badge 83

Buzz Marketing for Technology

JUNE 27, 2008

We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? Slideshare.net (beta). My Slidespace.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# If there are several individuals from the same prospect company doing these things, that should really be noted.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 101

Social Media Social CRM Repository Wiki 101

Social Media Marketing

AUGUST 29, 2010

This post is designed to help you think about where and how you choose images for your blog (or site, or brochure, or whatever), with some bonus content thrown in. There are a number of great resources that are either low-cost or free: Flickr The grand-daddy of all image sites. Please be sure to abide by Flickr's community guidelines.

Remix 165

Remix Flickr Creative Commons Guidelines 165

Laurel Papworth

MARCH 22, 2010

about a year ago ,to create an online community of people annoyed with Optus. The same time that a number of others got fed up with Optus and created BadOptus etc, to be followed by other bad Optus sites. There is no Optus branding, my site aggregates all discussions re: Optus on social networking sites.

Domain Name 85

Domain Name Policies Web 2.0 Social Networking 85

Buzz Marketing for Technology

OCTOBER 4, 2008

Talent Management, and Employee Engagement (a PDF file) that finds: 52% of organizations that adopt blogs, wikis, and social networking tools (among others) achieved best-in-class performance levels compared to 5% for those that didnâ??t. Companies that didnâ??t software that links to networking site (e.g. In addition,â??

Project 265

Project Web 2.0 Module Wiki 265

Social Media Strategery

FEBRUARY 18, 2010

is about more than wikis, open data , Twitter , Web 2.0, Generate a greater variety of content on your site and update it regularly. Add external links to your site – Some agencies still have policies that say that they cannot link to non.gov sites. You can and should link to non.gov sites. Government 2.0

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I know my way around the popular sites.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I know my way around the popular sites.

List 96

List Social Media Case Study Wiki 96

The Marketing Blog

SEPTEMBER 28, 2009

Ignore the ranks ] Next Steps I would propose creating a Wiki of active & influential Indians in Social media. This wiki will also categorize the names according to how they’re using social media. I think it would be great if we get this over on one wiki. Any collaborators?) What am I missing?

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Buzz Marketing for Technology

JULY 16, 2008

While many businesses want a sense of independence and creativity, what they chose was a person that fit the company personality (conformity). Quoting Alan Bennett, Stern says that most companies have the attitude "I am all in favour of free expression provided it is kept rigidly under control." and community building.

Web 2.0 100

Web 2.0 Wiki Skills Directory 100

Buzz Marketing for Technology

JUNE 27, 2008

Dont show me 10 possible wiki tools. We can wait for our companies or organizations to do something for us (enjoy that) or we can do something about it for ourselves. At that time I was focused on creating a very structured, "beautiful" product, so I covered how to use wikis and blogs to construct a portfolio.

Project 234

Project Web 2.0 Wiki Flickr 234

Buzz Marketing for Technology

JULY 24, 2008

Or keep a collection of chapter-by-chapter notes — maybe on a blog or wiki. He is also the creator of The Writers Technology Companion , a site devoted to the tools of the writing trade. His personal site can be found at dwax.org. Continue your discussions at Lifehack Community. Web Designer Company: Opera Software.

Products 276

Products Journal Software Exercises 276

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. I have to post my code to a wiki? Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Buzz Marketing for Technology

JULY 9, 2008

are best suited to small and medium sized companies because of cost as long as the technology is "simple" (I think the term "user-friendly" is more suitable as simple is not necessarily simpler for the user to use). Labels: Financial Times , new communication technologies , work literacy , WorkLiteracy. and community building.

Skills 100

Skills Web 2.0 Journal Wiki 100

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com.

Social Media 62

Social Media Social CRM Reputation Widget 62

Social Media Strategery

JANUARY 17, 2009

This blog, my presentations, my internal blog, my wiki pages, etc. Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is. This blog, my presentations, my internal blog, my wiki pages, etc. 2008 ???? ??

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Buzz Marketing for Technology

JUNE 27, 2008

Search The Site. Community Colleges. Community Colleges. Have you folks spent much time online at these sites? Site map | Help. More options |. Back issues. Subscribe Day pass. Todays news. Current issue. Salary surveys. The Faculty. Research & Books. Government & Politics. Money & Management.

Report 130

Report Forums Library Education 130

Social Media Strategery

NOVEMBER 13, 2009

So, for all you new college graduates out there looking to get a public relations or communications position that involves social media, here’s a little primer: DO include links to your blog, LinkedIn profile, Facebook page, Twitter profile or any other social media site on your resume. Just be you and be authentic. The Whole. :

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Social Media Strategery

DECEMBER 13, 2008

I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Buzz Marketing for Technology

JULY 24, 2008

Communities of Practice. However, few companies have taken the time to equip employees with the appropriate tools and techniques to support their personal-knowledge and information-management needs. t know what they know, how can a company capture, harness and exploit this knowledge? denotes premium content | Jul 24 2008.

Wiki 100

Wiki Knowledge Base Case Study Compete 100

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. web20 wiki Have This Blog Sent to Your Email!

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90