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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post.

Tools 275

The skinny on the Small World Labs – Personify merger

SocialFish

Ben at Online Community Results (our partner in crime for awesome community strategy projects) expressed what many of you may have been thinking, having seen the carnage (imho) that was the Avectra/Memberfuse acquisition a few years ago. HOW WELL DO THE TWO TEAMS WORK TOGETHER.

API 259

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How to use Slack: a guide for social savvy businesses

Sprout Social

Slack represents one of the most popular SaaS solutions for modern businesses looking to keep their teams connected and productive. Slack is a team collaboration and project management tool. Slack is still a prime place for teams to discuss content and social campaigns, though.

Meme 112

Humanize in Action: great social media is possible even in a regulated industry

SocialFish

Wendy says it’s a non-moderated, open network with 6,5000 communities formed. And it allows easy access to experts across the company. Wendy says for example, even a single advisor working in a remote branch has access to the best experts anywhere in the company.

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Yet the sentiment is true — writing, especially long form, is hard work, and the work doesn’t end when the words are completed. I had a former supervisor tell us on the first day of a sales job, “Yes, our company helps people and we do it very well.

Power Of An Update: How Nikon Got Into A Crisis & Averted It!

Mindjumpers

Tweet When running a community on Facebook, there’s a great reason to be careful while posting updates. Personally, I feel that the angry Nikon fans might be taken the update too literally, but on the other hand it’s definitely an unfortunate post by the company.

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Social media consultants write policies and guidelines to empower teams while mitigating risk.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s

B2B 222

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community.

What does a social media analyst do?

Unmetric

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. A social media analyst develops a company’s online presence and helps create brand awareness through the use of social media networks.

How Stop & Shop Went Beyond the Aisles

Likeable

The brand wanted to drive positive social sentiment and increase awareness of what it does for its communities, customers, and employees by telling the stories of real people—both customers and associates—who had been impacted in a major way by the work Stop & Shop does in its local areas.

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Some companies succeed by innovating, continually improving product quality, and listening to their customers. Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look.

Report 161

Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. For early stage and start up companies there’s an analogy of alignment.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Sentiment for #FIFAWWC from Jun 26–July 2, two days before the finale.

Stop Believing These Common Social Media Myths

Sprout Social

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. It requires a strategist and team, not an unpaid intern. Your consumer insights, product, PR, marketing and sales team should be involved in this process. Our customer voice study also reveled that the sales team was primarily active on LinkedIn and Facebook.

The 7 Ways Brands Use Social Listening

Convince & Convert

Company’s name: 55%. Company’s executives: 44%. They may have the luxury of relying on the customer service and PR teams to handle complaints and crises, but they’re not off the hook on this one. Do you want to improve brand sentiment? Company Name.

Brands 150

Inside the World of Dog Influencers

Likeable

Believing it to be a great way to try out different products and a new way to connect with their engaged community, Lily and her pups took the first step into the market. His popularity and devoted community got him a People’s Choice Award last year, taking petfluence to the next level.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. The company had a 1,000% increase in mentions of the Double Pop between June and July and 99.9%

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Guest post by Jim Delaney.

Data 256

Social Pros 17 – Maria Ogneva, Yammer

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. They do an awful lot more today and they’re a bajillion dollar company.

Yammer 102

How to build brand loyalty that lasts

Sprout Social

There are plenty of marketing tactics that companies use to improve brand loyalty, including providing stellar customer service, rewards programs, having a strong brand story, community building and more. These days, a lot of companies handle customer service via social media.

What brands are missing by sleeping on TikTok

Sprout Social

The teen is achieving what celebrities and top tier influencers take years and entire teams to do. Try less,” is the sentiment. The way communities converge is part of TikTok’s ability to spread influence farther and faster than any other social platform. The team behind e.l.f.

Meme 93

It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

A Digital Lens on the U.S. Election

Dave Fleet

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels. One day after the U.S.

Who’s Driving the Data Movement? Social Media Managers

Buffer Social

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Regardless, teams with social media managers are sitting on a goldmine of data and information.

Why You Need to Respond Quickly to Social Media Comments

SocialFish

As recently as two or three years ago, you probably only responded to help queries from customers who contacted your company’s dedicated support team via phone, email, contact form or ticketing system. Meeting Expectations to Restore Sentiment.

How to Be Great at Social Media for Financial Services

agora pulse

The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. Agorapulse provides easy reporting for financial services companies and also allows for an approvals hierarchy.

How Whole Foods Focuses on Customer Needs to Succeed in Social Media

Convince & Convert

How Social Matches Company Culture. Given the responsibilities that come with working at a huge company like Whole Foods, it might seem like Natanya would have a giant team at her beck and call. Tweetable Moments Everything we do all day every day is about the customer.

The next era of social is about trust: Sprout Sessions Live kicks off with a real bang

Sprout Social

We launched in our home base, Chicago, where the community did not disappoint. We’re bombarded with this sentiment in headlines and can’t ignore the paradigm shift happening. Luka Dukich of the Chicago Bulls, Andrew Rosch of Trek Bikes and Mallorie Rosenbluth of Grubhub shared the stage to discuss their evolving relationship with social communities. For Luka, it’s focusing on community and the universal appeal of content. The response from the community? “I

Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

These messages can be humorous, sweet or sentimental. Assign different messages to team members if needed and make sure that no message gets ignored. Novelty sock companies should use a listening dashboard to see what their competitors are up to this holiday season.

Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

These messages can be humorous, sweet or sentimental. Assign different messages to team members if needed and make sure that no message gets ignored. Novelty sock companies should use a listening dashboard to see what their competitors are up to this holiday season.

Two Social Media Toolkit Examples and Other Goodies

SocialFish

Increasingly, these tools are also being used for predictive and sentiment analysis—using the vast amount of real-time data from these social platforms to predict emerging trends and respond to them quickly (referred to as “social data”). Below are a set of recommended, baseline social media metrics, developed and maintained by an interagency working group of the Federal Social Media Community of Practice. Ragan Survey Report on Structuring a Social Media Team.

SentiOne Review: Monitor and Augment Your Social Media Presence

Socialmedia.biz

Are you actively participating in online communities? In addition to a summary of mentions and content with your keywords, you can also observe your share of impressions, the gender distribution of your audience, the overall sentiment of users, and so on. Post by Adi Englander.

Review 121

How to master social listening for sales

Sprout Social

The fact that companies are expected to be active on social media is a no-brainer. That’s exactly why social listening for sales is a must-do for modern companies. Before sending your team “into the wild,” it’s important to understand how social listening empowers your team to build meaningful relationships with new customers. From brand mentions to product queries, you can focus on the platforms that matter most to your sales team.

Why Twitter Killed the Twitter Share Button

Convince & Convert

It’s annoying for anyone that runs a blog, including the team here at Convince & Convert. Twitter’s other business strategy seems to be centered on turning the company into a big data analytics powerhouse with a consumer sentiment overlay.

Top B2B Brands on Social Media

Social Media Strategies Summit

As a result (at least partly) of their ability to drive brand awareness and leads through social media, the company has seen impressive results, with sales growing from $255,000 in total revenue in 2007 to $15.6

B2B 52

Book Review: Marketing in the Round

Webbiquity SMM

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Information no longer flows from the top down, but rather in all directions between multiple team members and stakeholders.

Review 224

The Social Listening Playbook for Super Eager Marketers

agora pulse

The relevant posts it brings back can then be tagged and assigned to the relevant team member to handle. The handles of any key people in your company (CEOs, spokespeople etc.).

Make a Wish for Someone Else this Holiday Season (and the Power of.

Techipedia: Tamar Weinberg

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product.

Yahoo 102

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

My 7 predictions that will rapidly transform how your company uses social media. Regularly walk through how a customer perceives your company. So how do you harness this technology for your company? Bite sized, authentic interviews by you about your company’s vision.

Trends 154

Two Social Media Toolkit Examples and Other Goodies

SocialFish

Increasingly, these tools are also being used for predictive and sentiment analysis—using the vast amount of real-time data from these social platforms to predict emerging trends and respond to them quickly (referred to as “social data”). Ragan Survey Report on Structuring a Social Media Team.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

When executed incorrectly, however, certain mistakes can prevent your company from maximizing the potential of this strategy. What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here.

SentiOne Review: Monitor and Augment Your Social Media Presence

Socialmedia.biz

Are you actively participating in online communities? In addition to a summary of mentions and content with your keywords, you can also observe your share of impressions, the gender distribution of your audience, the overall sentiment of users, and so on. Post by Adi Englander.