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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 132
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Stats to Know About Ecommerce & Retail Trends In 2021

Pixlee

This means that consumers are looking at recycling and other environmental decisions made by companies to decide whether or not they want to support it. Plus, it can be beneficial for the long-term growth of your company. Consumers are increasingly expecting companies to do their part in taking care of the environment.

Retail 52
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Why Community-Driven Marketing is a Long-Term Investment for Growth and Sales

Pixlee

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

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How To Become a Professional Writer in 12 Steps

Writtent Blog

For example, if you become known for your expertise in finance writing, you may attract clients looking for content related to investments, personal finance, or economic trends. Include a variety of samples that highlight your versatility and expertise in different writing styles.

How To 52
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9 social media marketer predictions for 2022

Sprout Social

Over the past year, social has increased its influence on trends , industries and even markets. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. Over the past year, social media managers have had to analyze trends in real-time to maintain brand relevance.

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The Essential Marketers Guide to B2B Demand Generation

Oktopost

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Free trials, samples, ebooks, and educational videos are just a few examples of the value you can give to build your brand recognition and generate demand for your paid products and services.

B2B 62
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Actionable Listening Promotes Real-Time Engagement

Mindjumpers

With an increasingly amount of information retrieved from online channels, listening is indisputably an attribute which has the power to transform online chatter into insights on our target group’s opinion, current trends as well as their wants and needs. Stay current with any events or happenings that your brand could benefit from.