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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 128
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The Essential Marketers Guide to B2B Demand Generation

Oktopost

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62
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Why Community-Driven Marketing is a Long-Term Investment for Growth and Sales

Pixlee

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. You can identify these competitors by speaking to your sales team or leaning into customer feedback.

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9 Social Media Marketing Twitter Chats You Shouldn’t Miss

Firebelly

When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. When: Mondays at 3pm EST. Sample topic: How To Build A Community Using Instagram. When: Mondays at 9pm EST. Sample topic: Social Media Super Tools. When: Tuesdays at 8pm EST. Sample topic: Social Media Influencer Marketing Demystified.

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9 social media marketer predictions for 2022

Sprout Social

Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. As the role continues to evolve, there’s even a chance that the next generation of CMOs may come from social media teams. One-person social teams will become a thing of the past.

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Why Business Is About to Boom for Social Media Agencies

Convince & Convert

(Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Do you need a photographer as part of your social media team? In those years, nearly all social media content was written (with a side order of UGC photography).