Kikolani

JANUARY 26, 2010

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Most natural links generally are linked to your website or company name. Social Media ROI. Measuring Social Media Influence. Best links are from trusted sites with proper anchor text.

ROI 114

ROI SEO Social Media Tips 114

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. The best part of referral marketing programs is they don’t just benefit companies–customers also reap the rewards of their efforts. How will you measure success and track ROI?

Discount 124

Discount Marketing How To B2B 124

Sprout Social

APRIL 26, 2023

According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it. That’s why we put together this guide so you can assess social media ROI based on your unique online presence once and for all.

ROI 98

ROI Social Media How To Metrics 98

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas!

Social Media 190

Social Media Paid Search Reputation SMS 190

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Start with the channel your company is most focused on. URL and add a + sign to it. Highlights From Episode 19. Influencer marketing is one of the most effective ways to get it.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Sprout Social

MAY 28, 2020

Managing your community and monitoring social for all campaign mentions and engagement opportunities. Marketers continue to struggle to measure the ever-elusive ROI of social campaigns, but Sprout’s tagging toolset can help. Being intentional about your tagging and URL tracking will help later when it comes time to report your results.

Campaign 84

Campaign Report Social Media How To 84

Pam Moore

JUNE 28, 2019

The fact of the matter is this – the students we teach in our Social Profit Factor academy and the companies we consult with to help them leverage a content calendar often beat the socks off those that don't. They win when it comes to engagement, community growth and of course also leads and sales. Categories / Playlists.

Template 60

Template Templates Content Marketing 60

Writtent Blog

NOVEMBER 19, 2013

Content is an incredibly effective way to drive ROI for your company’s marketing budget, but you won’t see great results if you simply publish articles without a distribution or promotion plan in mind. Promote other bloggers, be an active participant in digital communities, and network tirelessly. Follow-Up on Mentions.

Marketing 81

Marketing FeedBurner Badge Metrics 81

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. But now what?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. This can help you grow faster and “activate your community”.

Tools 52

Tools Social Media Sentiment Price 52

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Start with the channel your company is most focused on. URL and add a + sign to it. Highlights From Episode 19. Influencer marketing is one of the most effective ways to get it.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Buzz Marketing for Technology

OCTOBER 13, 2008

Inside a company, same rules apply. There are two benefits to developing your own community: You can learn a variety of information and viewpoints from others. But having the talent to spot useful information shared by others accomplishes two things: Raises awareness for valuable information that will help co-workers and the company.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Jason Yormark

AUGUST 30, 2009

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. Tons of notes referenced throughout the book at the end to dive into when and if needed, most with URLs to the source If you haven’t seen the “trailer” for the book, it’s a must see.

Review 209

Review Case Study Postrank Study 209

Sprout Social

SEPTEMBER 19, 2019

That’s where UTM tracking and URL shortening enter the picture. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. To get a complete picture of how a UTM-tagged URL looks, let’s say you’re going to share the following link: [link].

URL 82

URL Social Media Marketing ROI 82

Buzz Marketing for Technology

JUNE 27, 2008

HP Communities. Search: HP Communities. Business case vs. ROI. ROI, NPV, IRR, payback, TTV. Communities of Practice. Cultivating Communities of Practice. The contents of this KM blog are my personal comments and do not reflect the official views of Hewlett-Packard Company.]. Communities (41 posts).

Wiki 100

Wiki Sports Collaboration Social Networking 100

Sprout Social

JUNE 6, 2016

Far too often businesses lump social media analyst into other roles like social media manager and community manager. But for agencies and businesses with large social presences, you need an expert to sort through the numbers to show your social media has a worthwhile ROI. What Makes a Good Social Media Analyst? They Show Their Work.

Social Media 40

Social Media Social Media Management Patterns Analytics 40

Sprout Social

OCTOBER 1, 2018

But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. If you’re struggling with social ROI yourself, we totally get it. Why social media ROI matters.

ROI 65

ROI Social Media How To Analytics 65

Almost Savvy

MAY 3, 2009

Like Kirk’s “Captain’s Log&# @purplehayz A place to put ordered information, typically by time or category @mardeck Blog – a place to be yourself, whether you digress or educate @nextmoom A blog is a web-based venue for communicating someone’s point-of-view and/or information. What is the primary topic?

Reputation 154

Reputation Conference LinkedIn Lijit 154

Buzz Marketing for Technology

JUNE 27, 2008

This factor is behind, for example, the famous 3M approach of giving researchers 15% of their time to work on something they think is important to the company. Companies just needed to put the necessary incentives and assurances in place to ensure that people were willing to share their knowledge. TrackBack URL for this entry: [link].

Movable Type 100

Movable Type Education URL Process 100

Sprout Social

OCTOBER 1, 2018

But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. If you’re struggling with social ROI yourself, we totally get it. Why Social Media ROI Matters.

ROI 43

ROI Social Media How To Campaign 43

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 131

Data Social Media Metrics Analytics 131

Jeff Esposito

OCTOBER 29, 2010

I also recorded a presentation on measuring and tracking ROI for social media for the Social Customer Virtual Summit on November 10. Debate: Do All Community Managers Need Social Media? Is social media needed to have a community manager? but who owns the URL and content on the network? Now I am not talking that being.

Lithium 24

Lithium Real Estate Sample Samples 24

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. How do I know if there’s ROI in Facebook?

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

FEBRUARY 19, 2010

link] Clinton Bonner Another #SXSW Accelerator company, this time covered by @jaybaer [link] –> @NutshellMail [link] 451 Heat New Email Service NutshellMail Simplifies Social Media [link] Would you use this service? I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail?

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

APRIL 1, 2010

And perhaps most inexcusably, they haven’t even gotten a Facebook URL, and now facebook.com/timberwolves and facebook.com/twolves have been poached. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Why isn’t the Manifesto it’s own tab? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Social Media Strategies Summit

NOVEMBER 18, 2022

Pick the most relevant URL. You only get to choose one clickable URL in your profile, so make it count. So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. Company size. Add a short bio. Image source.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Community management and audience engagement.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Keyhole.co

NOVEMBER 22, 2023

ROI Potential: The average Facebook ad click-through rate (CTR) across all industries is 1.49%, but it can vary significantly based on targeting and ad quality, offering the potential for a high return on investment. ROI, which assesses the return on investment from your Facebook advertising efforts. Promotional content strategy.

Brands 52

Brands Facebook Marketing Advertising 52

Keyhole.co

OCTOBER 26, 2022

Is your business seeing any social media ROI ? Let’s take a look at 9 metrics that every company should be measuring right now and the best tools to use. Monitor your response rate and time on your social media profiles to determine whether you need a community manager in order to improve on this metric. Impressions and Reach 3.

Metrics 98

Metrics Social Media Tools Sentiment 98

Visually SM

JULY 27, 2020

Listening and insights tools provide intelligence into the quality of a social audience, crossover between different communities, and combines content with relationship analysis. Tailwind tracks activity across Pinterest about your company, products, and competitors. Pricing: custom pricing based on needs/function.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Sprout Social

DECEMBER 20, 2023

Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. It also happens to be the most difficult. Source: Buffer) 4.

HootSuite 108

HootSuite Brands Price Collaboration 108

Rebekah Radice

FEBRUARY 22, 2016

For example, use a tracking URL to track clicks from a specific tab on your Facebook page to your website. Here’s how you do this: Add the URL to your Facebook cover, Call to Action button, a post or anywhere else you’re adding links. No matter the size of your company, opening up lines of communication is critical.

Data 114

Data Social Media How To URL 114

Hootsuite

JULY 17, 2023

Helps you prove ROI Social media has proven itself as a critical component of any marketing strategy. Start your free trial If you’re a social media marketer or community manager, Hootsuite Inbox is a big help. Best for: Brick-and-mortar businesses and small to midsize companies that receive a lot of online reviews.

Social Media 70

Social Media Tools HootSuite Price 70

agora pulse

JUNE 3, 2020

Whether you’re managing Pinterest for a client or for your company, this decision is a no-brainer. By saving and commenting on popular Pins, you can cultivate a community and forge relationships with influencers and other key figures. Pins include an image or a video, a title, a description, and a URL. Highlight your brand.

Social Media Management 121

Social Media Management Social Media Analytics Hashtag 121

agora pulse

JUNE 3, 2020

Whether you’re managing Pinterest for a client or for your company, this decision is a no-brainer. By saving and commenting on popular Pins, you can cultivate a community and forge relationships with influencers and other key figures. Pins include an image or a video, a title, a description, and a URL. Highlight your brand.

Social Media Management 116

Social Media Management Social Media Analytics Hashtag 116

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159