Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Convince & Convert

NOVEMBER 14, 2013

Creating physical photo “stops” amid a bustling city like London is akin to the scenic vista turnoff along a highway – it prompts the person to pause, photograph the moment and share the experience with their social graph. This campaign could have easily come from a tourism board, an airline, or a hotel chain.

Project 155

Project Instagram Tourism Airlines 155

Laurel Papworth

FEBRUARY 18, 2016

then provide that data to companies eg. What that means is we’re able to tailor an insurance offer that targets those really good insurance risk customers,” Woolworths Ltd director of group retail services, Penny Winn, told AdNews. SMH big data social media. Woolworths and Your Friday Night Shop.

Data 40

Data Social Media Insurance Training 40

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : How are companies incorporating influence metrics into their marketing? Should companies treat customers differently?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases.

Review 200

Review Tools Social Media Klout 200

Convince & Convert

APRIL 7, 2010

In terms of showing friends' opinions first, and all opinions second, I believe that's the future of everything – social graph portability. Is it scalable to give every single mayor or person who checks in 20 times something for free? Depends on your resources and how big these geo-apps get.

Foursquare 152

Foursquare Analysis Consultant Mobile 152