Snapchat – Proof That Simplicity & Authenticity Wins
Mindjumpers
MAY 26, 2016
Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet.
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