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The complete guide to create your employee advocacy content strategy

Sprout Social

To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Focus on relevant topics that will help your community approach common industry challenges. Behind-the-scenes/company culture content. Social media posts. Data reports.

Strategy 130
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Top 10 Brand Marketing Solutions

Oktopost

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Brands 62
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Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

Buzz Marketing for Technology

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. Companies spend tens of millions of dollars on IT infrastructures, communications technologies and intranet platforms, yet ask employees what tools they would prefer to use at work and what will they tell you? Micro Persuasion.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario.

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Video Marketing in 2020: How Brands Can Use Short-form Video to Succeed

Pixlee

According to the video marketing trends in the 2020 report , people spend more time daily watching videos on social media channels than ever before. Teaser videos are all about getting your brand community curious and excited with a single thought: WHAT IS IT ALL ABOUT? Ultimately, they’ll keep coming back for more.

Video 89
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5 Reasons TikTok is Intimidating (in the BEST Way Possible)

Hootsuite

Maybe you can’t keep up with the endless trends and challenges that pop up and burn out just as fast. As a result, TikTok has become an engine of culture and trends that dictates not only what’s cool on social media, but in real life as well: in fashion, in food, in music, in pop culture—everywhere. TikTok trends move lightning fast.

B2B 97
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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Zimmerman, A., Nathan Bos. Applied Physics Laboratory. Johns Hopkins.