Remove Communities Remove Company Remove Repository Remove Social Media
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Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

What is the difference between content marketing and social media? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. Image from Bigstock.com.

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The complete guide to create your employee advocacy content strategy

Sprout Social

To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Focus on relevant topics that will help your community approach common industry challenges. Social media posts. Behind-the-scenes/company culture content.

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Social Media Is CRM

Social Media Network Marketing

Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts. GetSatisfaction provides a way for companies to do that.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

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Do you need to own your community?

Jeff Esposito

A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on.

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

In this and similar scenarios, the employee would have otherwise “ relied on a central repository of all company’s experience that is located in one person’s head, or nowhere at all.”. Several companies responded to this story saying the platform was more “of a distraction” than a value driver. Future of Social Media?