Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. (

B2B 110

B2B Social Media Marketing Survey 110

Idaconcpts

JUNE 4, 2014

That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. There are case studies all over the internet that prove how important local marketing has been to companies’ bottom lines.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. This, they hope, keeps it authentic.

Authentication 137

Authentication Nielsen How To Case Study 137

Convince & Convert

MARCH 19, 2015

Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time. The answer: a five-step process that any company can embrace.

How To 60

How To Startup Exercises Meeting 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Special Reports. t always found a lot of success, particularly for companies where Outlook isnâ??t Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters. This Week in Print. Executive Guides. Partner Sites. Wide-Area Data Svcs. On Demand Security. Networking Solutions.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Sprout Social

MAY 18, 2016

Offer a Free Report. Free reports, like free tools, are another great way to create demand for your product. If you create a tool that generates useful, relevant reports for your users they’ll likely be very curious to see how they perform and run them for themselves. Share Free Resources. Consistently Update Your Blog.

Strategy 82

Strategy Marketing Report Resources 82

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 EIU Report. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Future of Communities.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. By the way, only a totally evil company would ask the public for their ideas and then not even read them. The oil spill covers a surface area of at least 2,500 square miles (6,500 km 2 ) according to estimates reported on May 3, 2010 byReuters. from Wikipedia ].

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Social Media Strategery

DECEMBER 13, 2008

My company has clients across the federal government, and I could get a meeting with pretty much any of them just by saying that I lead our social media practice and I’d like to discuss how their organization could take advantage of social media. Write a white paper justifying why it shouldn’t be blocked.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Sprout Social

JULY 20, 2016

LinkedIn lead generation is a mystery for a lot of companies. Sometimes it’s difficult for companies to walk that line because they assume everyone on LinkedIn is open to being approached for sales. For instance, it wouldn’t make sense to contact the CEO of an enterprise-sized company to pitch your payroll software.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Insightful analytics and reports . Monthly and additional costs .

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? You’re defining a niche, creating a voice, and positioning your company as the “go to” resource. Special Reports. White papers. Special Reports. The purpose of reports is to help the reader solve a specific problem. Blog posts. Case studies.

Template 131

Template Templates Social Media Strategy 131

Firebelly

JANUARY 23, 2012

Today is the 3rd annual Community Manager Appreciation Day ! A Worldwide Salute to Community Managers. By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge.

Communities 176

Communities Press Release Focus Group Survey 176

Sprout Social

FEBRUARY 22, 2021

According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages. B2B marketer s can boost buyer confidence by providing useful content and consistent messaging on all channels, including company websites. Being helpful also helps reinforce purchasing confidence, too.

B2B 136

B2B Social Media Hashtag Press Release 136

ProBlogger

APRIL 6, 2011

Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. When I work with a brand over an extended period of time, the first step is about establishing credibility, respecting the existing communities, engaging with them. So, it’s with this background that I pontificate. How to P.A.C.K.

Blogger 42

Blogger Brands Survey Cost 42

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Your company needs to be part of that conversation.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. These are exciting times at Bulb HQ!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Buzz Marketing for Technology

JULY 24, 2008

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Zimmerman, A., Nathan Bos. Applied Physics Laboratory. Johns Hopkins.

Communities 180

Communities Sample Samples Project 180

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? You’re defining a niche, creating a voice, and positioning your company as the “go to” resource. Special Reports. White papers. Special Reports. The purpose of reports is to help the reader solve a specific problem. Blog posts. Case studies.

Template 60

Template Templates Social Media Strategy 60

Social Media Strategery

FEBRUARY 1, 2009

guys.&# There’s nothing worse than your public affairs officers receiving a call from reporter asking a question about one of your blog postings and they have no idea what they’re talking about because “the Web 2.0 guys&# handle that. Managing Your Time While Managing Your Social Media My Gov 2.0 Heroes At the Gov 2.0

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Sprout Social

FEBRUARY 14, 2022

It doesn’t matter how big your company is, you will at some point use content to help market your product or services. Instead of creating a post on the spot, you’ll have that content already completed and scheduled, leaving you more time to spend on community engagement. 10 steps to creating an effective content marketing plan.

Content 110

Content How To Marketing Template 110

Sprout Social

OCTOBER 7, 2021

While they’re certainly not new subject areas, companies and organizations are paying closer attention to their DEI efforts both internally and externally. It also applies to your internal communications, job post descriptions, marketing emails and general customer interactions. Deaf persons or deaf community. Autistic persons.

Brands 124

Brands Guidelines Class Company 124

Webbiquity SMM

NOVEMBER 5, 2012

Companies need to understand that online competition isn’t just made up of companies competing for market share in the business world, but also information and content published from a variety of sources that compete for search engine and social media users’ attention.” “Pure creation is demanding. .

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

JUNE 10, 2014

Report positive and negative outcomes of the campaign. Make a list of the questions that your customers and prospects ask most frequently (talk to sales and customer service reps if necessary to generate this), then provide content in various formats (blog posts, white papers, video, presentations, infographics) that answers those questions.

Conference 196

Conference Social Media SEO Marketing 196

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. How power is shifting from companies and brands to consumers. Conversion Reports and collecting actionable insights. About this course: . — 15.

Class 40

Class Skills Social Media Marketing 40

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings. Orbit Media).

Template 167

Template Templates Content NewsCred 167

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Rebekah Radice

MAY 4, 2017

As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. White papers. People invest in products and services they like, but they also buy from the companies they love. Video tutorials.

Social Media 154

Social Media Engagement Meme Buy 154

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

DECEMBER 7, 2011

Is it always a net positive to create and give away content on behalf of your company? Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. Different divisions and departments of the company create content for their own purposes. Peek-A-Boo.

Content 135

Content Marketing Consultant Study 135

Convince & Convert

FEBRUARY 15, 2012

Bricks are larger content productions such as research reports, events, white papers, video series, mobile apps, etc. law firms, insurance companies, some medical facilities, etc.) Simple posts merely demand the attention of a dedicated community manager to create and measure impact. Defining Bricks & Feathers.

Content 151

Content Marketing Insurance Metrics 151

Webbiquity SMM

JULY 7, 2014

For job seekers, it’s a portal into new opportunities, connections and references,” Scott Gillum offers half a dozen tips for job seekers to make the most of the platform, including keeping your past up to date: “Companies go out of business or are acquired all the time. Want more followers for your company page?

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Convince & Convert

JULY 13, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : As always, want to thank our sponsors of the show, Eric’s company, data driven, results focused, social media management company Argyle Social.

Banking 113

Banking Mobile Team Social Media 113