Waxing UnLyrical

JUNE 14, 2018

The time it will take for you to figure out an accurate total can be used working on the written portion of a report. Remember to add work related webinars and education on the list. You are worthy of a raise if your work has helped the company gain a return on investment. Dedicate Time to Your Career. Negotiate Your Worth.

Tips 178

Tips Skills Creative Commons Resources 178

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. A report that shows number of blog comments.

Resources 167

Resources Company Social Media How To 167

Buffer Social

JANUARY 3, 2023

Being professional on LinkedIn means being respectful to all members of the LinkedIn community. There are also companies you follow, sponsored content, and other posts that we believe you may be interested in. Check out our exclusive webinar with LinkedIn expert Zander Van Gogh: Watch the webinar.

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

Marketing 89

Marketing Privacy Policies Issues 89

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing? billion by 2030.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. Social media work is about more than just creating on-trend posts.

Team 133

Team Social Media Management Skills Trends 133

Rebekah Radice

JULY 15, 2019

And the data backs this up: 64% of people report to have watched a live online video in the past year. A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. Webinars can be a powerful tool at any stage of the customer journey. Live Video. Talk about your latest online course.

Types 119

Types Video Content Case Study 119

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. Register for a webinar , a seminar, or a newsletter. By Peter Caputa. They’re not much different.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buffer Social

JULY 5, 2023

Step 2: To narrow down and fasten your research, use advanced filters such as industry, recency of the content, company name, as shown in the image below. Google Alerts Best for: Finding the latest reports, trends, or industry news. Communities Best for: Identify questions, arguments, and related resources.

Research 77

Research Google Newsletter Curation 77

Convince & Convert

OCTOBER 30, 2011

Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test.

Facebook 156

Facebook Statistics B2B Apple 156

Later

JUNE 28, 2021

Unlike consumer-facing companies, which have broad audiences and can market to the masses, B2B companies (such as software, manufacturing, or even advertising businesses) have a more niche audience. With over 750 million members, LinkedIn is a massive global community of professionals, many of whom are company decision-makers.

B2B 88

B2B LinkedIn Marketing How To 88

Ignite Social Media

MARCH 23, 2020

In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often. If this is a good time for you to learn about TikTok, join our free 30-minute TikTok for Marketers webinar on March 24 th at 1:00 Eastern. Right behind Zoom is TikTok on the charts.

CPM 175

CPM Social Media CPC Sample 175

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. And we had fun. These are the questions and my answers.

Small Business 85

Small Business Tips Fashion Groups 85

Sprout Social

AUGUST 22, 2023

Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning. These reports help you contextualize the data so you’re able to make decisions on the best next moves for your brand strategy. What is conversational analytics?

Analytics 84

Analytics Conversation Brands Sentiment 84

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Source: Hootsuite’s Global State of Digital 2022 Report (October Update). Social listening.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). Companies are frequently trying to reach multiple audiences on their social channels.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 When Ryan Reynolds became the majority owner in 2019, he brought his marketing acumen, wit, a new vision and major brand awareness to the company. billion by 2021.

Video 130

Video Social Media Wireless Marketing 130

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. You can easily create a community space where you have an existing audience—like creating a Facebook Group.

Strategy 122

Strategy Brands Content UGC 122

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. Some users are tired of this tactic so much that they’re beginning to report users for spam. No problem – we’re going to talk about each of them!

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sprout Social

NOVEMBER 22, 2022

Publishing, strategy development, social media contest management, performance reporting and advertising campaigns are just a few examples of social media marketing agency services. Embrace social selling and use online communities like LinkedIn to identify prospects. Run events like webinars to increase brand awareness.

Social Media 97

Social Media How To Marketing Price 97

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Research 194

Research Engagement Strategy Facebook 194

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. (

B2B 110

B2B Social Media Marketing Survey 110

Sprout Social

MAY 4, 2020

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. But just about every brand you can name is holding a digital event or webinar or “unique” online offering of some sort.

Eventful 83

Eventful B2B Team Organization 83

Social Media Marketing

MARCH 1, 2010

The exception – company blogs – should be backed by both a strategic content strategy and the resources necessary to create this content on an ongoing basis before it allocating IT resources to blog creation or management. Company / Brand Pages on Social Networking Sites – social network participation is now mainstream for U.S.

B2B 159

B2B Study Social Media Small Business 159

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Audiense

JUNE 28, 2018

At Audiense we asked ourselves two questions, how can we contribute to the Martech community with helpful info? Social & Relationships: Events, Meetings & Webinars. Social & Relationships: Community & Reviews. The companies that chiefmartech categorize as PR are below: ( [link] ). Help a reporter out.

Advertising 80

Advertising Affiliate marketing Influencer Mobile 80

Rebekah Radice

AUGUST 10, 2015

From you Facebook graphics to your logo, videos, and cover image – create a seamless look and feel that’s a direct representation of your company. I recently changed mine to promote an upcoming Facebook webinar. how long have you been serving the community). But don’t just stop there. Want to join me there?

Engagement 131

Engagement Tips Facebook Nielsen 131

Koka Sexton

DECEMBER 7, 2020

I understand that there are companies that have brand markers as roles but in a startup space in a small midsize company space you really shouldn’t be focusing on brand marketing unless your user growth is off the charts. I work with some companies that have maybe 15 to 20 pages on their website. What are the designs?

Strategy 103

Strategy Marketing Startup Eventful 103

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. Offer a Free Report. Free reports, like free tools, are another great way to create demand for your product. One such report we use at Sprout Social is our Must Be Present social media engagement report. dEMkCctEWE.

Strategy 82

Strategy Marketing Report Resources 82

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

The Realtime Report

JANUARY 28, 2017

Most B2B marketers are still using a social media playbook developed by B2C companies. B2C companies were the first ones to take advantage of social media. By posting high quality, educational, engaging content, you can grow a community of prospects and influencers who amplify your messages and help you grow your social media presence.

B2B 91

B2B ROI Social Media Hashtag 91

Hootsuite

FEBRUARY 18, 2020

Collecting leads on social media will help you find people interested in your company. Depending on your industry, gated content such as whitepapers, invite-only webinars, or even access to private Facebook Groups make for compelling incentives. Here are the results: Webinars 35%. Gated content. Email newsletters 29%.

Social Media 145

Social Media How To HootSuite Discount 145

Webbiquity SMM

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 216

Google Tips Bookmarklet SEO 216

Oktopost

AUGUST 24, 2021

According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% As Statista reports, 79% of US marketers generate revenue using this strategy. . Sageworld.com reports 88% of businesses join marketing events for brand awareness. Here are some statistics to back those up. . Brand awareness.

B2B 118

B2B Eventful Marketing Conference 118

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. This isn’t another overview post about how to search engine optimize a news release. You can read all about that here , here , and here.

News 274

News Google SEO Postrank 274

Sprout Social

MARCH 12, 2020

Harness the Voice of the Customer and community . For these kinds of companies, their products and services are their bread and butter. As a social media marketer, you know the value of the data and observations about your audience that can be uncovered every day through conversations, mentions and reporting.

Data 100

Data Skills Meme Social Media Management 100