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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

That fosters community. And I started a company in 1999 developed around simply influencer identification and engagement. I have a report coming out on this very soon with Altimeter. That is the difference between social capital and influence, because they’re very different. Brian: Yeah. What is our vision?

Klout 121
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Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

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The Bamboo Project Blog: 21st Century Workplace Literacy: What Does that Mean and How Do We Engage More People in the Discussion?

Buzz Marketing for Technology

The ability to write reports; 3. The ability to communicate well. So it seems communication skills are paramount. regarding us as "individuals with needs" while we function "inter-dependently within communities. Services for Companies and Organizations. on top of the list year after year: 1. Subscribe in a reader.

Project 100
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Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

Little Bird helps you tap into the people, companies, and content on Twitter that are influencing the direction of your business. In fact, I ran a Little Bird report this morning for one of our clients. I’m going to show you a completed report on a topic. He is at the center of the community so far, as we map it out.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. It’s time to start thinking about social media the same way. Because relevancy = respect.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. today’s Web, buying… [link] #marketing [link] Jim Weldon Why You Should Use a Content Rationale Report: Little is the new big.On