Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. Despite sinking time and resources into social media, many companies are not seeing the results they want. One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram.

Social Media 329

Social Media Consultant Resources Curation 329

agora pulse

FEBRUARY 10, 2021

Meet the team, company updates, thought leadership, and PR announcements. They rarely promote their products or discuss fashion or beauty trends. Build Community, Not Just Followers. Building a strong global community is key to having a strong social media presence. How to build community on social media.

Organization 207

Organization Social Media UGC How To 207

Buffer Social

JUNE 27, 2023

Mastodon reports over 1.3million monthly active users as of June 2023 💡 Check out this guide to Mastodon on the blog Mastodon is a decentralized network that allows users to create accounts in distinct communities while being able to access others. There are no ads or plans to incorporate ads into Mastodon.

Social Networking 131

Social Networking Twitter Flipboard Feed 131

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. It’s also worth checking industry news to jump on trends timely.

B2B 62

B2B Strategy Marketing Case Study 62

Waxing UnLyrical

MAY 13, 2019

That is what is referred to as social listening. You could be trending without ending, and for the wrong reasons. Continuous customer feedback is the bedrock of innovation because companies that listen innovate. Identify Relevant Groups, Communities. These and more you can find in the right groups/communities.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Rebekah Radice

DECEMBER 5, 2016

.” There’s a lot to learn in looking at past social media trends. So what are the trends shaping 2017, and how will they affect your marketing strategy? Here’s a look at the top trends that could make or break your social media marketing in 2017. 7 Social Media Trends You Need to Add to Your 2017 Strategy.

Trends 146

Trends Social Media Strategy CSR 146

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. So the company started releasing its products in Millennial-cool colors, targeting this new, surprising market of consumers.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Artificial Intelligence refers to the simulation of human cognitive functions by machines. Why this surge? What is AI?

Patterns 117

Patterns Sentiment Analysis Proposal 117

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. For brands, hashtags can help social marketers reach niche audiences and build community.

Hashtag 119

Hashtag How To Guidelines Telecommunications 119

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Sometimes referred to as the PESO model (I avoid using this name because it puts paid first when it should be a lower priority.),

Marketing 199

Marketing Syndication Adwords Social Media 199

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Comprehensive. With over 3.6

Research 143

Research Social Media Airlines Marketing 143

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 112

Brands How To Authentication Collaboration 112

The Realtime Report

AUGUST 29, 2022

However, classical media companies simply don’t have the budgets large enough for technological expansion and will ultimately lose out to corporations. artificial intelligence helped us in selecting the most applicable news for reference in our pitches.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Buffer Social

AUGUST 7, 2017

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? The social media and marketing trends that once seemed like science fiction are quickly becoming a reality for marketers everywhere. Slack Communities. Email Lists.

Trends 110

Trends Social Media Marketing SMS 110

Sprout Social

JANUARY 24, 2024

Reach refers to the number of people who saw your content. Audience growth This metric refers to an increase in the brand’s social media followers due to influencer collaborations. It also shows you have a growing community doing word-of-mouth marketing. Ahrefs, SEMrush, etc.) It’s time to #DetoxYourFeed ?

Metrics 97

Metrics Influencer Marketing Survey 97

Sprout Social

MAY 26, 2022

Research trends. While other social platforms require adaptability in order to share the latest information from your company, TikTok also requires you to stay up to date on the latest memes and trends so you can incorporate them into your content,” McNitt notes. Consider trending and branded hashtags. Baby spice ????

Examples 141

Examples Campaign Tips UGC 141

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

FEBRUARY 6, 2020

To build an engaged online community? Consider the values and culture your company wants to communicate. Reference Emojipedia to find, copy, and paste every possible emoji into your social media posts. Type in a keyword or two to generate a list of trending hashtags, and pick out relevant ones to add to your post.

Social Media 160

Social Media Marketing Hashtag Instagram 160

Sprout Social

AUGUST 8, 2023

This is often used in reference to Google and the web pages that appear in search results. User interactions User interactions refer to the actions each user has taken on videos they’ve already watched. Let’s say you’re managing the TikTok account for an online plant shop and care company. What is TikTok SEO?

SEO 92

SEO How To Hashtag Engineering 92

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

MAY 24, 2022

According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies. This trend isn’t dominated by Gen Z or Millennials either with more than two-thirds of customers over 40 seeking seamless engagement with brands.

Social Media 128

Social Media Marketing Social Media Management Issues 128

Pixlee

AUGUST 2, 2021

Using this platform, you can more subtly highlight the story of your company and brand mission from different perspectives and angles of discussion. Podcasts Help Build Community. Podcasts are ripe ground to build up a community. Community can go beyond growing subscribers, as well. Feature Real Customers.

Brands 98

Brands UGC Authentication Influencer 98

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. For B2C companies, LinkedIn might serve primarily as a recruiting platform.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Ignite Social Media

MAY 25, 2016

Just because you can shoehorn your brand into a holiday or trending topic, doesn’t always mean you should. If employees of your company have served in the armed forces, including photos of them can add a human element to your content. And it makes no reference to Amazon. DO: Recognize and thank members of the military.

Class 150

Class Hashtag Social Media Brands 150

Buffer Social

JULY 5, 2023

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. Step 2: To narrow down and fasten your research, use advanced filters such as industry, recency of the content, company name, as shown in the image below. These are yours to steal now!

Research 77

Research Google Newsletter Curation 77

Hootsuite

MARCH 31, 2020

On social media, the term “avatar” also refers to your profile picture—the image that represents you on the platform. For brands, the company logo is usually the best avatar choice. Learn more : Social Media Image Sizes: A Quick Reference Guide for Each Network. Community manager. Connection. Content curation.

List 145

List Social Media HootSuite URL 145

Oktopost

MARCH 15, 2021

Emotional intelligence refers to our ability to interpret people’s moods and understand why they’re acting or feeling a certain way. It’s a lot easier to make inroads with fun, uplifting, community-building content. Create Community. However, they’re not looking to watch digital commercials passively.

B2B 136

B2B Social Media Strategy LinkedIn 136

Keyhole.co

OCTOBER 16, 2023

Community hashtags A community hashtag identifies and connects with a specific group or community of social media users over a shared common interest, cause, or experience. Trending hashtags Trending hashtags use current trends and are mentioned frequently. Here’s how: 1. But what makes a hashtag tick?

Hashtag 52

Hashtag Instagram How To UGC 52

Hootsuite

JANUARY 13, 2021

In fact, it’s one of the many social media trends your brand will want to understand. Companies, influencers and brand representatives might host AMAs on Twitter, Reddit, or in a Facebook or Instagram live stream. Shorthand for a company with business-facing priorities. CMGR: Community Manager. from AskReddit.

Social Media 145

Social Media List HootSuite Content management systems 145

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers? A SaaS company or niche channel will likely have a lower ceiling of potential viewership.

YouTube 96

YouTube Engagement Metrics Analytics 96

Socialmedia.biz

JULY 8, 2020

Another might be “Acasha the Ambitious,” who loves keeping up with fashion trends and is always in need of a new outfit to wear to social gatherings. Choose a handful of hashtags that pertain to your company, products, and industry and find the volume and frequency of posts related to your chosen hashtags. All you have to do is ask.

Social Media 179

Social Media Tips Hashtag UGC 179

The Realtime Report

SEPTEMBER 29, 2021

TikTok and Shopify recently announced the rollout of in-app shopping experiences on TikTok, as previously disclosed last year when these companies initially announced their partnership. This marks the first move of TikTok into the hot social commerce trend, similar to what the Chinese version of the app, Douyin, has already been doing.

Influencer 91

Influencer Collaboration Trends Features 91

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. What about in 2023? Dark social helps you find these powerful sources. Source: The Globe and Mail 5.

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

JANUARY 24, 2024

So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. By tracking social media trends , the brand is smart and quick to get ahead of viral memes and trending topics. million LinkedIn: 170K (‘The Wendy’s Company) TikTok: 1.7 million Facebook: 8.4

Engagement 52

Engagement Social Media Strategy Meme 52

Keyhole.co

JULY 26, 2023

By being an active part of a buyer’s online community, you’ll increase your chances of being the business a prospect chooses when they’re ready to purchase. If social users are already referring to your work, you can capitilize on that further by responding and adding more content.

Strategy 52

Strategy Tips Buy Activities 52

Keyhole.co

FEBRUARY 17, 2023

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” Develop a memorable brand image Each company must create a distinctive brand identity for audiences to recognize it instantly. Currently, an estimated 92% of companies use this channel for marketing.

Strategy 52

Strategy Brands Discount Hashtag 52

Likeable

MARCH 31, 2021

Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. Trendspotting represents the process of predicting trends before they gain mainstream popularity, which can be achieved through industry-specific social listening efforts.

Strategy 106

Strategy Brands Influencer Analysis 106