Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. Brand Love is also the social team’s primary OKR.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

The Realtime Report

DECEMBER 15, 2020

This way, we can speed up the production and let you earn money and traffic right away while your development team keeps upgrading the product and building additional functionality. The working process improves due to reusable code, pre-made functions, clear documentation, and strong community support. Choosing the Right Framework.

Project 211

Project Construction Authentication Library 211

Sprout Social

MARCH 9, 2023

What is corporate communications? Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally. The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve.

Skills 112

Skills Template Templates Travel 112

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

Sports 204

Sports Communities Social Media Forums 204

Sprout Social

JANUARY 24, 2024

Reach refers to the number of people who saw your content. Audience growth This metric refers to an increase in the brand’s social media followers due to influencer collaborations. It also shows you have a growing community doing word-of-mouth marketing. Ahrefs, SEMrush, etc.)

Metrics 100

Metrics Influencer Marketing Survey 100

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing? billion by 2030.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

FEBRUARY 26, 2024

The stakes are high, but that doesn’t mean financial companies can ignore social altogether. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. A brand that received emphatic praise was Chewy, the beloved pet food and products company.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

AUGUST 21, 2023

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. It also refers to the study of how to optimize impact and reduce the risks and/or consequences of AI. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

Marketing 89

Marketing Privacy Policies Issues 89

Buffer Social

JULY 26, 2023

For one week in July this year, the full Buffer team did something rather unconventional. We've always been a company unafraid to experiment with different work styles. How we set up Build Week this year Two weeks before Build Week, Bufferoos across the company submitted their ideas for Build Week projects.

Project 74

Project Astroturfing Team Communities 74

The Realtime Report

AUGUST 29, 2022

However, classical media companies simply don’t have the budgets large enough for technological expansion and will ultimately lose out to corporations. This is what moved the PRAI Platform team to create the first platform that can leverage these technologies for Public Relations.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. The best part of referral marketing programs is they don’t just benefit companies–customers also reap the rewards of their efforts. Check out Sprout’s Partnership Program as an example.

Discount 126

Discount Marketing How To B2B 126

Social Media Strategies Summit

SEPTEMBER 9, 2022

Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. Budweiser did this with its own NFT launch , which featured 1,936 unique digital cans — a reference to 1936, the year the first Budweiser can was created.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 131

Marketing How To Sample Samples 131

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. And that’s where the problem starts.

Resources 167

Resources Company Social Media How To 167

Sprout Social

FEBRUARY 25, 2021

But a social marketer might be referred to as a guru or their work attributed to magic, particularly when the person giving the compliment isn’t sure why a social campaign performed so well. When a company lists that they are seeking a "Social Media Guru" you immediately know they don't know s**t about social media.

Social Media Management 119

Social Media Management Marketing Collaboration Skills 119

Hootsuite

JUNE 29, 2023

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. A social media policy details how the company should be portrayed on social media platforms. When your team follows best practices, other professionals want to collaborate with you.

Guidelines 78

Guidelines Template Templates Social Media 78

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats.

Communities 137

Communities Wiki Yammer Forums 137

Hootsuite

MAY 1, 2023

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. It also helps to keep your team stay organized and on task. Community management and customer service: Responding to comments and messages, routing customer service inquiries.

Template 134

Template Templates Social Media Tips 134

Ignite Social Media

SEPTEMBER 6, 2019

On social, the community wants to know what you can do for them quickly, and that’s what you’ll want to include in this section. . If your company has a tagline, slogan, or unique positioning statement, be sure to add it in the case, consumers are searching for you through keywords they know may be associated with your brand.

Instagram 145

Instagram Social Media Hashtag Examples 145

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. In fact, highlighting your team members is one of the best ways to make your business seem more personal and relatable. Format refers to the specific form of content you want to create.

Social Media 109

Social Media How To B2B LinkedIn 109

Sprout Social

OCTOBER 19, 2022

As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. Often, marketing teams focus on building content in-house with teams that typically include strategists and several creatives like writers, designers or video editors.

Campaign 105

Campaign Content How To Influencer 105

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Their team is also extremely engaged on social. Finally, make it easier for your team to never miss a message.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

MAY 6, 2021

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. Community Builder: Honored those who had a lasting impact on their audience. taps ?? * ?? me ????. ????

Class 113

Class Marketing Communities Campaign 113

Sprout Social

JANUARY 18, 2022

After a few tumultuous years, the corporate communications field has evolved dramatically. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . Executive communications . Social listening.

Skills 128

Skills Sentiment Team Press Release 128

agora pulse

MARCH 25, 2020

Ask yourself, “Does this impact just our company or is it a national or global concern?” Schedule a team and company meeting to make sure everyone fully understands how to handle the crisis and whether temporary new guidelines need to be in place. (Don’t forget to take a couple of deep breaths.).

Social Media 199

Social Media Social Media Management Issues Team 199

Social Media Strategery

NOVEMBER 8, 2010

Welcome to the world of Community Managers, New Media Directors, Chief Community Officers, and Chief Social Media Strategists. That’s why these people MUST learn how to identify, develop, and empower their second team. What’s a “second team&# you ask?

Team 101

Team Social Media Activities Training 101

Hootsuite

NOVEMBER 4, 2022

Wake up, companies: Worker power is growing. Jumping to new companies is a popular exit path, but some workers are going the freelance route, or more radically, quitting with no plan at all. When you’re hiring, you’re not only competing with other companies, but also with being your own boss and just vibing at home. Love that.).

Company 103

Company HootSuite How To Meme 103

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

Types 145

Types Social Media Microblogging Overview 145

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

SEPTEMBER 12, 2022

When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. If you don’t have the resources to grow or train a social team, an agency is a must. Narrowing down which ones are right for you, your team and your brand can feel like a challenge.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. Use place Guides to spotlight specific locations important to your community. Indiana University’s Guide, Hoosier Hype Team , introduces you to the university’s 2020-2021 ambassadors. Place Instagram Guides.

Examples 103

Examples Instagram How To Curation 103

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Omsom, a company that creates pantry shortcuts for specific Asian dishes, is regularly tagged in consumer reviews and photos of people’s home cooked meals.

Research 144

Research Social Media Airlines Marketing 144

Social Media Strategies Summit

MARCH 11, 2021

It’s basically mandated that any article about it has to use words like “buzzy” and reference its myriad of A-list users, from Elon Musk to Oprah Winfrey. So if you’re an Android user, you can’t use it right now, although the Clubhouse team revealed in a January blog post that they’ll “soon” begin work on an Android app.

Brands 228

Brands Conference Hosting Conversation 228

Sprout Social

FEBRUARY 29, 2024

Artificial Intelligence refers to the simulation of human cognitive functions by machines. Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line. What is AI?

Patterns 120

Patterns Sentiment Analysis Proposal 120

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Compelling content—whether it’s from external creators or your in-house social team—attracts new audiences.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

AUGUST 8, 2023

This is often used in reference to Google and the web pages that appear in search results. User interactions User interactions refer to the actions each user has taken on videos they’ve already watched. Your social media team needs to do the same with your TikTok. Let’s get started. What is TikTok SEO?

SEO 93

SEO How To Hashtag Engineering 93