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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Know how to not only build community but build real relationships with human beings built on trust and authenticity. Be patient when changing mindset within a company that is new to social media and digital marketing strategies and tactics.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

What social media developments and trends should I be watching? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. Cohen describes how GE found success with a private social media community. Social Media Trends and Predictions.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. A Cheat Sheet to Help You Conquer Social Media by Fast Company. 6 Reasons You’re Not Rocking Social Media by Small Business Trends. You need help from the power users in that community.

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6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. And every company wants to claim innovation, right? How many listeners do you have in your company?

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only).

The Gamification of Social Media

Social Media Marketing

It's a chance to connect and brainstorm with others by finding affinity groups ("Communities") within Empire Avenue. I could see companies like Radian6 (recently acquired by SalesForce.com ) acquiring Empire Avenue as an adjunct to their business.

It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

2010 SEO Trends. Social Media and Search by Arnie Kuenn of Vertical Measures was a great presentation on search trends in 2010. Most natural links generally are linked to your website or company name. Listen and join the dialogue with Radian6.

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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. I am a leader in my community.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

People do not want to hear from companies as represented by marketers, they want to hear from other people. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly. Can they identify trends?

Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Explain to the folks at home why your company is called Argyle Social. We should get a social media software company named after these! So we need to buy Radian6 or Argyle Social or Involver.”

Social Pros 20 – Katie Morse, Billboard

Convince & Convert

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Jill’s company, Argyle Social, providers of data driven social media marketing software.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

What’s the hot new trend in social media that we can bring to our clients? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. I feel that PR companies can be a huge education resource to their clients. The marketing department of any company and many marketing agencies are in the same boat.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. Ive founded 5 companies, and spent 15 years running digital marketing agencies.