Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. There is a huge opportunity here that some company needs to fill fast.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Koka Sexton

MARCH 19, 2012

They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others.

Press Release 96

Press Release Skills Yammer Social Networking 96

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. There is a huge opportunity here that some company needs to fill fast.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Convince & Convert

MARCH 9, 2016

They start to question what opinion is paid for and what is the real opinion of the influencer they love. The Trust Threshold is the point where an influencer’s audience begins to question the motives and expert opinion of the influencer, the point where an audience begins to notice the inconsistencies in promotion and begins to lose trust.

Influencer 60

Influencer Marketing Authentication Social Graph 60

Twist Image

JUNE 19, 2015

Did they like the content so much that they would be willing to acknowledge it to their social graph (a "like" or a favorite)? . Did they like it so much that they are willing to share it with their community? . From this point of view, Facebook is - without question - on to something. social graph.

Social Graph 40

Social Graph Adwords Metrics Curation 40

Keyhole.co

NOVEMBER 6, 2022

Mentionlytics is a web and social media monitoring tool that can track both mentions and keywords across websites, news sites, social media, community forums, etc. The platform also uses its “Social Intelligence Advisor” to give you data-driven advice and insights. Frequently Asked Questions.

Tools 52

Tools Social Media Sentiment Price 52

Convince & Convert

NOVEMBER 1, 2011

And for everybody watching this, I did not seed that question. Brian: I really like that question. And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. That fosters community. Brian: Thanks for noticing that, actually.

Klout 121

Klout Social Capital Influencer Social Graph 121

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

FEBRUARY 10, 2010

. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# Ethan [link] udeme RE: The 'then what' question.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Bare Feet Studios

JUNE 9, 2010

Twitter is an Innovator, But Not a Leader So back to my question at the beginning of this post. Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. To me, there is tremendous innovation taking place online in the past decade.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

AUGUST 10, 2010

Raj Kadam : The question we ask is whether the specific data is useful to marketers. Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. If it’s not, then we don’t.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Bare Feet Studios

OCTOBER 10, 2008

That enables you to be able to answer questions from left field, imagine ahead of time what the next steps might be, and be able to support your brightest students. The Michael Schneider : Social Media technologist and groundswell evangelist. One of our sister companies, Digital Influence Group, focuses on social media marketing.

Social Media 40

Social Media Construction Consultant Upcoming 40

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Rapleaf is better for larger companies.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Keyhole.co

NOVEMBER 19, 2020

Mentionlytics is a web and social media monitoring tool that can track both mentions and keywords across websites, news sites, social media, community forums, etc. The platform also uses its “Social Intelligence Advisor” to give you data-driven advice and insights. Price: Contact Meltwater for pricing.

Tools 98

Tools Social Media Sentiment Price 98

Techipedia: Tamar Weinberg

MARCH 10, 2008

A lot of the focus as of late is how we as a company has grown. Facebook helps people connect and communicate more efficiently. We’re not the only ones [enabling such communication] but a lot of people are using our tools, especially in places like Colombia. As a company? Zuckerberg : So what was the question again?

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Convince & Convert

SEPTEMBER 8, 2010

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. You’re the number one social network in the world.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. by Social Media Examiner.

Review 200

Review Tools Social Media Klout 200

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. Huge opportunity missed.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Buffer Social

DECEMBER 6, 2023

  An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO. Use a strong statement, a clear question, an eye-popping statistic, or a teaser that hints at an unfolding story. A “back-and-forth” scenario exchange in a conversational format. 

Analysis 88

Analysis Twitter Meme Hashtag 88

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter?

Facebook 105

Facebook Virtual World Foursquare Banking 105