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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

Blogger 266
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The company also recorded a whopping $2.2 But today, Airbnb boasts 7.7 or “Belong Anywhere.”

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How to be smart on Twitter

Sherrilynne Starkie

Twitter has gone mainstream as people, brands and organizations flock to the social network. Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter. Start by taking a good look the Twitter community. This is an indication of how these followers tend to use Twitter.

Twitter 320
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. Affiliate sales support independent publishing. Budgets are growing.

Research 257
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A digital media framework for smart marketing communications

Sherrilynne Starkie

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. Owned Media is self-published content. A balanced communications strategy is going to maximize the return on investment.

Marketing 367
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The best times to post on Twitter 2022

Sprout Social

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 101
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6 Twitter analytics tools to amplify your Twitter strategy

Sprout Social

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. But there’s a good reason for it.

Analytics 103