Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

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Report Brands Library Sentiment 110

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Having a brand that rides trends, remains relevant, and speaks in a unique voice is a foolproof way of getting recognized at a glance.

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Influencer Brands Policies Privacy 288

Sprout Social

JUNE 17, 2019

However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. As noted in Fast Company , research shows that “Stories are growing 15 times faster than newsfeeds.

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Trends Social Media Brands Authentication 111

Sherrilynne Starkie

DECEMBER 20, 2020

Canadian Media Consumption Trends. Still, overall reliance on mainstream media news channels continues to trend downward. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example.

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Marketing Syndication Adwords News 195

Buffer Social

DECEMBER 19, 2023

I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts. Either way, I move on to the next idea and keep trying.

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Trends Authentication Video Film 95

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. The findings help Figo reinforce the value of social at their company and pulse-check brand health. Cheyanne explains, “Stay on top of trends within your community.

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Buffer Social

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly.   For example, a creator might have a system for reviewing and editing their content before publishing, ensuring it meets their quality standards and aligns with their brand voice.

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System Content Fashion Template 89

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. View this post on Instagram. ????Research

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Retail Trends Fashion Marketing 104

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. See what trends customers are interested in.

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Research Social Media Airlines Marketing 144

Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! Never miss an Instagram trend again. Instagram Trends 2019 #2: IGTV is Going to Get Even Bigger. regram @vees.ileostomy.

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Trends Instagram Feed Feedly 85

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

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Communities UGC Marketing Newsletter 52

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. Once a hashtag is published, it becomes a clickable, searchable link.

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Hashtag How To Guidelines Telecommunications 122

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. As tempting as it is to hop on a trend, especially one that’s gaining momentum quickly, effective newsjacking calls for a surprising amount of patience and selectivity.

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Content Trends How To Exercises 130

Sprout Social

OCTOBER 18, 2023

And this trend is likely to continue. This was particularly helpful for software company Goally. Sort messages by the follower count of the publisher or engagements to easily find top influencers to partner and engage with. This is especially important when your company makes big moves. Then, dig in further.

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Examples Social Media Sentiment Influencer 122

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. Hashtags have become so large that communities pop up around their use. Trending Hashtags. The game was trending on every social network. You see it all the time.

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Hashtag Brands How To Conference 78

Buffer Social

JANUARY 18, 2023

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. Google Trends Price : Free Description : Google Trends is a tool that can help you track the popularity of different search terms over the years.

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Process Tools Content Price 109

Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. This made Bored Panda’s Facebook Page the most engaged publisher Facebook Page last October, according to NewsWhip. For example, Facebook Groups seem to be popular among publishers now. Instagram algorithm.

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Organization Flipboard Social Media Company 108

Sprout Social

AUGUST 25, 2020

With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. In short, users publish content to Reddit in the form of links, photos or videos. Beyond Reddit’s front page, discussions are separated by individual communities known as “subreddits.”

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Reddit How To Marketing Banking 133

Buffer Social

APRIL 13, 2023

View this post on Instagram A post shared by Buffer (@buffer) This includes developing strategies to increase engagement and reach, analyzing metrics to measure success, and staying current with the latest social media trends and technologies. At many companies, it has to be someone senior who is posting to those channels.

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Social Media Social Media Management Skills Survey 86

Sprout Social

JANUARY 31, 2024

For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers? This includes how often you publish videos, respond to comments and engage with other YouTube accounts. A SaaS company or niche channel will likely have a lower ceiling of potential viewership.

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YouTube Engagement Metrics Analytics 99

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Ad-hoc posting: Even the best-laid content plans are rarely perfect, so ad-hoc posting allows you to respond quickly to trends and publish timely content when necessary. Not your usual creative self?

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Template Templates Social Media Tips 134

Sprout Social

DECEMBER 6, 2023

It’s not just a trend—it’s a proven strategy. Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). Here’s how.

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B2B Influencer Brands Marketing 118

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Research trends. Here, you’ll find a sampling of TikTok’s latest trends and example videos you can use for inspiration. Learn more here.

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Examples Campaign Tips UGC 142

Sprout Social

JULY 28, 2022

Staying up-to-date on trends. Published on. Here are the methods I use to generate fresh content ideas that support Sprout’s social media video strategy and company-wide goals. For example, when we launched the Sprout Community Hub , many of our teams came together to create the announcement video. Pre-plan videos.

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Template Templates Social Media Video 97

Buffer Social

AUGUST 2, 2023

Through those relationships, I noticed a trend: founders of startups are no different than anyone else. I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. ExplodingIdeas.co

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Newsletter Reddit Sentiment Startup 83

Ignite Social Media

JANUARY 23, 2017

Facebook may end large contracts for live video creation while YouTube adds a new way for the creator community to make money from their fans. Last year, in an unprecedented move by Facebook to push its live video publishing functionality, Facebook paid publishers and celebrities to create Facebook Live content.

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Communities YouTube Facebook Google 60

The Realtime Report

AUGUST 29, 2022

However, classical media companies simply don’t have the budgets large enough for technological expansion and will ultimately lose out to corporations. Results like published PR articles in outlets like Forbes and Fortune, live televised interviews, and spots on late night shows.

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Upcoming Aggregator Press Release Banking 91

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

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Tips Authentication LinkedIn Groups 133

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. In this article, we share our list of the top 15 creator-led trends.

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YouTube Video Authentication Education 130

Sprout Social

AUGUST 8, 2023

Keep these five tips in mind when planning, creating and even publishing your TikTok video content to increase your chances of showing up in search and the feed. Let’s say you’re managing the TikTok account for an online plant shop and care company. Engage with the TikTok community Finally, engage with your audience.

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SEO How To Hashtag Engineering 93

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. increase in published posts over the course of four months. With access to this insight we were able to demonstrate a 4.3%

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Team LinkedIn Report Company 40

Keyhole.co

NOVEMBER 27, 2023

For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. Founded 54 years ago in South Korea, Samsung’s parent company goes decades back, with roots in Japanese-ruled Korea. million Samsung Mobile on Instagram: 1.4

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Curation Social Media Strategy Content 52

Sprout Social

MARCH 21, 2019

Some of these tools will also help you identify trends and keep track of how your competitors are performing. Use the Twitter Trends Report to discover trending topics and hashtags across the platform. Shape your content strategy based on these trends to increase visibility and engagement. Sprout Social.

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Analytics Twitter Tools Strategy 104

agora pulse

OCTOBER 6, 2020

Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. Gear up to help a community or charity this December for a feel-good factor that will benefit everyone.

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Social Media Management Social Media Trends Meme 183

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

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Social Media Management Process Social Media Applications 82

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. The results, first published on SparkToro, are pretty surprising. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. 1 Social Media Tool Create.

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Buffer Social

JULY 24, 2023

Incorporate trending audio from the TikTok Audio Library ( this user has a great video on finding evergreen sounds to use). For more robust editing options, use CapCut , which is owned by TikTok’s parent company Bytedance. Hop on trends! Add captions to your videos and sprinkle in relevant keywords.

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How To Film Collaboration Hashtag 75