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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. This is a bad deal, not only for the almost 300 news media professionals who are out of a job, but because reporting local news is important to our communities. Photo by Mike Ackerman on Unsplash.

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How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. The current state of social media in sports. Not by a long shot.

Sports 134
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Social media moderation: How to respond to world events

Sprout Social

BBC Sport had a sound approach to setting boundaries on their pages amidst transphobic comments about Olympian Laurel Hubbard. The BBC Sport account shared that they would: Block people bringing hate to their comments sections. — BBC Sport (@BBCSport) August 1, 2021. Social media content moderation and publishing tips.

Eventful 113
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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Most cola and energy drink companies began with a product-forward attitude. Plus, it has expanded into proprietary adventure sports, racing, and music. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. market share.

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Industry benchmarks to inform your social media presence

Sprout Social

This metric includes both published posts and sent replies to incoming messages sent by a brand account. Industries that publish more posts per average per day were media and entertainment (67), sports (42) and retail (36). Across all industries, brands publish an average of 7 Facebook posts per day. Posts sent per day.

Industry 122
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Earned Media Tip # 6: Connect with a Like-Minded Community

Proactive Report

Tapping into a community that supports your activities, aligns with your mission, or uses your product, is an obvious way to increase earned media mentions. AARP was the logical community to reach the over 50′s demographic: they have publications, they have a website, they do events. This is number 6 in the Earned Media Series.

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Social media management services: 9 agencies your brand should check out

Sprout Social

The agencies in our Agency Partner Directory , for example, use Sprout Social to power publishing, reporting and more for their clients. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.