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How B2B influencer marketing will grow your brand

Sprout Social

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 116
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How Much to Charge for Social Media Management

Social Media Strategies Summit

According to a new report from Deloitte, self-employment in the U.S. Intermediate (social media posting, content creation, and community management): $50-$100/hr. Are there several social media management companies in your city? This shift in business correlates to the growth of the overall “gig economy.” Source: LinkedIn.

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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 118
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How to Make Money as a Freelance Social Media Manager

Hootsuite

They are usually a team of one, are registered with their local Chamber of Commerce, and work with multiple companies and clients. Community management (engaging with followers, answering DMs and comments). Analytics and reporting. Community management. Analysis and reporting. Copywriting. Presentation & sales.

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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 129
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Which social media channels should your brand be present?

Visually SM

But with so many social media platforms out there, how can your company make such a big decision? However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Companies have a lot more to gain from joining Facebook, Instagram, Twitter, and other such platforms.

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How to Become a Successful Social Media Consultant

Sprout Social

Is your goal to handle social media marketing for any company or to specialize in specific industries that you’re passionate about? Community management. Proposal : Will you send out a proposal ? A tool like Sprout that pulls data and creates sharable, presentation-ready reports for you can save hours of time.