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Social Spotlight: The Trevor Project and how to establish, evolve and empower your community

Sprout Social

Like many organizations have in 2020, the Trevor Project has had to be agile in its messaging and digital programming to make up for loss of in-person touchpoints with its audience during the global pandemic. — The Trevor Project (@TrevorProject) June 2, 2020. What you can learn. Reimagine your connection points.

Project 125
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22 Side Projects From the Buffer Team

Buffer Social

At Buffer, we’ve long had teammates who have side projects in addition to working at Buffer. Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer. This is one of the reasons I’ve had side projects and hobbies for years.

Project 62
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The Results of Buffer’s Build Week: Introducing our Open Beta Program and new Transparent Roadmap (+16 More Projects)

Buffer Social

All 80 of us paused our day-to-day work, cleared our calendars, and dedicated a whole week to projects outside of our usual tasks. We've always been a company unafraid to experiment with different work styles. We decided to add two new Buffer tools to help our community shape the Buffer product. Why did we do this?

Project 74
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Create Brand Value Through Local Community Management

Mindjumpers

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. For international brands and companies, it can be a challenge to control and maintain product perception worldwide. Talk to your fans in their language.

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4 Reasons Your Company Needs a Social CEO

Oktopost

The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Humanizing the Company.

Company 124
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How Brands Can Support Indigenous Communities on Social—the Right Way

Hootsuite

If you are a national brand, turn the spotlight back on the First Nations communities. If you own a clothing company, please don’t print a batch of orange shirts and sell them for profit. What are some examples of brands that are supporting and/or highlighting Indigenous communities the right way? But we don’t want pity.

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Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

Just when you thought snapping and sharing photos on Instagram couldn’t get any more addictive, a creative new project out of London is making waves for bringing the platform’s beloved attributes into the read world. The result? A fun and interactive experience for locals and tourists alike. About the Jessica Gioglio: Follow @savvybostonian.

Project 153