Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 120

Social Media Survey Education Team 120

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.

Communities 100

Communities Tips Metrics Community building 100

Mindjumpers

JUNE 24, 2011

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog. HubSpot). HubSpot). >

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Company Hubspot eBook Diagrams 206

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

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Case Study Study Communities Joomla 180

Sprout Social

OCTOBER 15, 2018

You can empower teams to share to their networks so they are consistently promoting the latest company news, blog posts or product updates. This post Publishing & advocacy: the power of social amplification originally appeared on Sprout Social. Better Together: Brand Content and Third Party Content.

Publishing 81

Publishing Curation Social Media Management Team 81

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Hootsuite

SEPTEMBER 7, 2022

Your followers may even turn into a community of like-minded people. Even if you only run dark social media posts (ads) and don’t publish any organic content, you should still fill out your social media bios. Affiliated account/job title + company]. Companies and organizations. What you do/provide/sell. Your website.

Template 145

Template Templates Social Media UGC 145

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. Atlassian started using Sprout Listening in 2019.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Sprout Social

OCTOBER 18, 2023

This was particularly helpful for software company Goally. Including stories of real parents and families using their products is a vital part of their social content strategy—especially on TikTok. Social listening can help you uncover influencers who already love your products to create authentic partnerships. The result?

Examples 119

Examples Social Media Sentiment Influencer 119

Buffer Social

AUGUST 29, 2023

At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. Our Content team publishes at least four articles a week, one for Monday through Thursday, plus we regularly refresh older content and send a weekly newsletter.

Collaboration 85

Collaboration Template Templates Team 85

Sprout Social

MARCH 21, 2022

Guides are a collection of published posts featured on your Instagram profile. In 2020, Instagram introduced Guides as “…a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”. Product Instagram Guides.

Examples 101

Examples Instagram How To Curation 101

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. These giveaways can range from free, exclusive products to discounted services.

Examples 124

Examples Influencer Campaign Marketing 124

Hootsuite

NOVEMBER 28, 2022

That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. They can boost your visibility by: Showing off your products on social media. Driving more traffic to your products. Leaving positive reviews on your website.

Social Media 122

Social Media UGC How To HootSuite 122

Ignite Social Media

JANUARY 23, 2017

Facebook may end large contracts for live video creation while YouTube adds a new way for the creator community to make money from their fans. Last year, in an unprecedented move by Facebook to push its live video publishing functionality, Facebook paid publishers and celebrities to create Facebook Live content.

Communities 60

Communities YouTube Facebook Google 60

Hootsuite

JUNE 28, 2023

The results, first published on SparkToro, are pretty surprising. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Hold tight: I cover what UTMs are and how to create them later.) #1

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. See how customers use your products or services. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products.

Research 143

Research Social Media Airlines Marketing 143

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. The findings help Figo reinforce the value of social at their company and pulse-check brand health. Cheyanne explains, “Stay on top of trends within your community.

Social Media 109

Social Media Insurance ROI Meme 109

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 131

Tips Authentication LinkedIn Groups 131

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

Marketing 88

Marketing Privacy Policies Issues 88

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. Most social platforms have their own professional communities, both formal and informal. Here’s how.

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B2B Influencer Brands Marketing 115

Sprout Social

AUGUST 25, 2020

With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. In short, users publish content to Reddit in the form of links, photos or videos. Beyond Reddit’s front page, discussions are separated by individual communities known as “subreddits.”

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Reddit How To Marketing Banking 132

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Ultimately, we didn’t want to tell them how to use their products—it was their story to tell.” zara Choose your lipstick!

Strategy 121

Strategy Brands Content UGC 121

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Helps establish brand loyalty and grows community.

UGC 145

UGC Content HootSuite Authentication 145

Ignite Social Media

JUNE 27, 2019

As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide. While creating a group for your brand may be intimidating, below are some parameters you can follow to generate a sense of community and maximize engagement. If XYZ Company.

Groups 134

Groups Groups Brands Facebook 134

Twist Image

MAY 14, 2016

How are publishers going to make money? It's not just traditional media outlets that are scrambling to digitize their content, increase advertising revenue on their existing products or - worse - attempting to stabilize the loss and shrinkage that is happening. With that, the definition of publishing expanded as well.

Publishing 40

Publishing Questions Advertising Analytics 40

Sprout Social

OCTOBER 11, 2022

They know when there is a disconnect between a brand’s values and how they promote a product or service. Social and world events impact your presence and community. When running a social media campaign, you’ll have an objective to drive engagement or product awareness. Social media content moderation and publishing tips.

Eventful 111

Eventful Social Media How To Sports 111

Buffer Social

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. I think of systems as part of the broader PARTS model of becoming a creator (Product, Audience, Revenue, Trust, Systems) as created by Jay Clouse). Why are systems so crucial in content creation?

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System Content Fashion Template 89

Sprout Social

APRIL 17, 2023

The time saved around publishing, scheduling and reporting will empower you to maintain agility and innovate. Making the wrong choice can lead to unforeseen expenses – from team inefficiencies to a sunk cost on a product no one uses. Customers even described Sprout as a “can’t live without” resource. estimated savings.

ROI 100

ROI Social Media Management Team Study 100

Later

JULY 8, 2021

Like other social media platforms, LinkedIn is used for sharing and creating content, connecting with other users, and growing a community. It’s a place to find job opportunities, showcase your skills, join discussions with industry experts, promote your brand or products, and even drive traffic to your website. Foster Community.

LinkedIn 85

LinkedIn How To URL Skills 85

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Salesforce has already stopped selling licenses to the product. With some plans, you’ll also have to pay extra to publish on your social media networks. 1 Social Media Tool Create. If your contract ends before Nov.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Both small and large organizations alike often aim to increase knowledge of their brand , products, and services, especially among their target audience. Creating a community.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. At Sprout, we use a video production template to help us scale our content. In this article, we take you through our video production process from script writing to final edits. Published on. Staying up-to-date on trends. Finding on-screen talent.

Template 95

Template Templates Social Media Video 95

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. Hashtags have become so large that communities pop up around their use. That fact was not lost on Warby Parker , a prescription eyeglasses company. Community Hashtags.

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Hashtag Brands How To Conference 78

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Product tutorial. Product reviews and unboxings. Web series.

YouTube 128

YouTube Video Authentication Education 128

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. You might have recently published a corporate statement in support of Black Lives Matter and racial justice. This community wants to know that you’ll show up for them even when it’s not popular to do so.

Strategy 145

Strategy Social Media Organization Education 145