Communities Company Postrank Report 
Waxing UnLyrical
NOVEMBER 15, 2010
The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. This isn’t another overview post about how to search engine optimize a news release. You can read all about that here , here , and here.
Waxing UnLyrical
SEPTEMBER 28, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Read All About It!
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Waxing UnLyrical
NOVEMBER 23, 2010
It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. My opinion on this is nuanced. Simple, right?
Waxing UnLyrical
JANUARY 13, 2011
Our community was now creating the bulk of our content. But I’m happy to report that so far *knock on wood* I’ve yet to have any problems. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication and a print journalist in Manitoba. Thanks so much for stopping by WUL!
Waxing UnLyrical
OCTOBER 14, 2010
Or “Turn your articles into downloadable reports/ebooks.&# This cultivates a thinking community where information is evaluated, and then adapted and built upon. While there are plenty of other posts on TheWWWObserver and Lifehack that do provide me with value, the two I highlighted above only provide me with directions.
Convince & Convert
SEPTEMBER 20, 2010
In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. Yes, social media applies to B2B. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.
Kikolani
JANUARY 26, 2010
Most natural links generally are linked to your website or company name. Another great point brought up during the Q&A was that social media ROI reporting would need to be approached differently based on the executive the social media strategist is approaching, such as a CFO vs. a website administrator.
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