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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. The team at SA was incredibly proud of the campaign and its success.

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What is User-Generated Content? And Why is it Important?

Hootsuite

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Helps establish brand loyalty and grows community. UGC also opens up conversations between a brand and consumer, and this level of brand interaction helps build and grow an engaged community.

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Dos and Don’ts of UGC Curation 2021 

Pixlee

Alo Yoga showcases Instagram posts from its customer community on-site, with shoppable tags for easy product navigation. Even if you’re just resharing a customer photo on social media, crediting the original poster is not enough. Before posting on any official company channel, don’t forget to ask the poster to verify the source.

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The Digital Five Tool Player

Adam Cohen

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding the Community. Post this to Posterous. Share this on Facebook.

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Stay Scrappy: Sprout Hack Week 2016

Sprout Social

This year we gathered nearly 100 project suggestions ranging from product ideas for Sprout and Bambu, to a new approach to company-wide community service , to ways to make our office and events even more fun. On top of the move we also had to consider the number of teams presenting. teamsprout #teamchitchat #lovemyjob.

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Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Please support them; we couldn’t do it without their help!

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Facebook Eavesdropping and Spree Murders: Neomugicha Killings and Social Media

Laurel Papworth

As an online community manager I want to be up front and say: we live in a Police State anyway. Maslow’s hierarchy of needs re: communities (online and offline) mean that keeping one’s members safe and secure is priority number 2 (after sustainability of life/identity). And that’s how the community is kept safe.