What Happens When the Mega Personal Brand Leaves the Company?

Direct Marketing Observations

The biggest reason is that we, the social media community lose our poster child/ case study of how one person with one tool/platform can transform how a company operates in the social media spectrum of customer service. What does the company do?

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. Post this to Posterous.

Trending Sources

How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work.

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5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

Imagine trying to manage six company profiles and only looking at big picture analytics of how many likes or comments your posts get instead of seeing what people say. Image source: SEMrush Social Media Poster, which offers Pinterest scheduling .

The skinny on the Small World Labs – Personify merger

SocialFish

Ben at Online Community Results (our partner in crime for awesome community strategy projects) expressed what many of you may have been thinking, having seen the carnage (imho) that was the Avectra/Memberfuse acquisition a few years ago.

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How Compendium’s Web to Post Generates Content and Community

ProBlogger

So in other words, the story isn’t instantly on your company website the second the customer or client hits “submit”. The admin can also choose to promote it on your company’s social networks, like Twitter, Facebook, and LinkedIn.

Choosing a blogging service: Blogger, Tumblr or Wordpress

Mindjumpers

If you wanna try it out for the first time, you can go for one of the free services, but if you are a company or a brand, you should go for the selfhosted Wordpress option. Besides these services I have mentioned, large services also include Posterous and Typepad.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. A response came from a business owner who had the perfect answer on her website and directed the original poster to the website for a detailed reply.

How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

Let’s use a couple different competitive landscapes of companies to illustrate how you would choose the dominant channels for your organization. Dr Pepper is also a top poster, averaging 1.5 ” While these are all cloud companies, their target market varies.

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Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context.

Why the Corporate Blog is Not Even Close to Dead

Convince & Convert

This week: From ExactTarget , a free downloadable poster called The Mobile Lifecycle Roadmap. “Brands need to start thinking like media companies if they truly want to reach consumers.” Think Like a Media Company. Your Brand, The Next Media Company from Expion.

Facebook Eavesdropping and Spree Murders: Neomugicha Killings and Social Media

Laurel Papworth

As an online community manager I want to be up front and say: we live in a Police State anyway. Maslow’s hierarchy of needs re: communities (online and offline) mean that keeping one’s members safe and secure is priority number 2 (after sustainability of life/identity).

Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Letting companies target status updates. So, Evan is the Head of Community at UserVoice.com.

Social Networking Stats: Instagram Has 90 Million Active Monthly Users, #RLTM Scoreboard

The Realtime Report

Posterous: 15 million monthly users. via Posterous. Related Stories Teens Prefer Tumblr Over Facebook Instagram Users Share Over 200 Photos Per Second On Thanksgiving 84% Say Company Leaders on Social Media Provide A Competitive Edge.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

Does Your Technology Match Your Culture?

SocialFish

Maybe it’s an internal intranet, or maybe it’s an online community for your members. If you learn that in your culture everyone prioritizes product sales, then maybe that online community is going to be tough to nurture. It seems like an odd question, but it’s actually really important.

Why Social Media is Scary | Social Media Strategery

Social Media Strategery

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. And companies will fire employees (and do) for blogging.

Q4 Social Media Updates

Ignite Social Media

LinkedIn has redesigned business pages to improve the experience for their communities. Additionally, companies now have the ability to re-share employee’s posts , which can ultimately help with recruitment and positive conversations around the brand. Powerpoints, PDFs and other formats are now supported so that brands, employers and recruiters can tell their audience a more detailed story about their companies. .

Does Your Technology Match Your Culture?

SocialFish

Maybe it’s an internal intranet, or maybe it’s an online community for your members. If you learn that in your culture everyone prioritizes product sales, then maybe that online community is going to be tough to nurture.

4 Ways to Effectively Use Instagram Polls

agora pulse

Recently, the company launched a new interactive sticker called Instagram Polls. Tapping “yes” could result in a sense of accomplishment or a feeling of being part of the community. While an event poster could be ignored, a poll asks the viewer to tap their finger on a choice.

23 most followed brands on Facebook in 2019

Unmetric

PlayStation uses Facebook to promote their games through trailers, promotional posters, and gameplay footage. Community involvement and Target are like peas in a pod. Engaging with your audience and embracing all kinds of feedback will create a sense of belonging with your community.

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What's Going to be Your Social Media Legacy?

Social Media Strategery

Mon, Nov 10, 2008 Social Media Image courtesy of Flickr user Douglas Staas As I sat down the other night to write another blog posting for my company’s internal social media platform, I thought to myself what would happen if I were to stop. Home About Me Speaking Legal-ese My Team Gov 2.0

Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher.

130 most important social media acronyms and slang you should know

Sprout Social

Mostly used on Twitter and Instagram.You’ll typically find users and companies asking followers to “DM for inquiries” as you can see in the screenshot below. Companies, influencers and celebrities alike often ask their followers to “RT” a post if they agree with it.

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How to Use Reddit to Boost Your Marketing through the Roof

Webbiquity SMM

However, when used correctly and with the interests of the Reddit community in mind, it can be used to drive highly specific traffic to your website, build a fan base around your brand, and reach internet “influencers” who can help spread and promote your best content.

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Dear HR: Do You Really Want A Seat at the Table?

SocialFish

There has been a never-ending conversation in the Human Resources community about how to get a “seat at the table,” generally implying that the HR function should be in the C-suite, reporting directly to the CEO.

23 most followed brands on Facebook in 2019

Unmetric

PlayStation uses Facebook to promote their games through trailers, promotional posters, and gameplay footage. Community involvement and Target are like peas in a pod. Engaging with your audience and embracing all kinds of feedback will create a sense of belonging with your community.

An Open Letter to a New Social Media Consultant

Direct Marketing Observations

Dear __, you’re right, most companies don’t understand what it takes to be engaging, and most don’t have the right staff deployed, and some are not sufficiently funded to create engaging content-but they’re getting better.

Digital media etiquette: Where do you stand?

SocialFish

Due to the importance of portraying a professional image on all social media sites, many companies prefer to hire tech-savvy employees to act as the “voice” of their social media accounts. Many companies continue to use email as a formal means of communication.

The Digital Five Tool Player

Adam Cohen

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding the Community.

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Wanted: People Who “Know” Social Media and Communications

Social Media Strategery

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

The 5 Best Ecommerce Store Designs for the Holiday Shopping Season

Pixlee

The company put an emphasis on their core values first and foremost. To complement their well-designed storefront, The Sportsman Guide worked to boost engagement rates and build their community with a social media campaign. Their site’s goal is to sell posters and gather money for charities. The website is designed to resemble an art gallery, with posters on the walls around each visitor. The holiday season is bound to make an impact on your Ecommerce website.

Association Social Media: National Business Officers Association (NBOA)

SocialFish

Our website also has a private social community, hosted by Higher Logic, called NBOA Connect. NBOA’s LinkedIn Group , Company Page and the CEO’s personal profile have some of the organization’s highest followings, but yield very little data.

I Need Your Help Today

Convince & Convert

80% of companies say they deliver superior customer service. Every copy of Hug Your Haters includes The Hatrix – a poster that showcases the most important data. There are examples from US companies, and examples from around the world.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

How can you make sure your company’s social media policy doesn’t run afoul of employment law? Every marketing manager knows that his/her company needs a social media policy for employees, right?

How to React to Comments for Your Reputation Management

Kikolani

You’ve been following the conversation about your brand using one of the many monitoring tools available to help you manage and monitor your online reputation and now it has caught wind of a few negative comments or posts about you or your company. This is a guest post by Jay Buerck.

The Importance of Social Media in a Successful Marketing Campaign

Kikolani

Naturally, companies both large and small see these as avenues for a new target audience that was previously unheard of. By taking full advantage of all the benefits social media has to offer, a company can expect to achieve three things. This is a guest post by Tim at HostPapa.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

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