What Happens When the Mega Personal Brand Leaves the Company?

Direct Marketing Observations

The biggest reason is that we, the social media community lose our poster child/ case study of how one person with one tool/platform can transform how a company operates in the social media spectrum of customer service. What does the company do?

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. Post this to Posterous.

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How to Repost and Build a Brand Community on Instagram


On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

How to Repost and Build a Brand Community on Instagram


On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work.

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The skinny on the Small World Labs – Personify merger


Ben at Online Community Results (our partner in crime for awesome community strategy projects) expressed what many of you may have been thinking, having seen the carnage (imho) that was the Avectra/Memberfuse acquisition a few years ago.

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5 Ways to Elevate Loyal Customers on Social


When brands think about community management , they usually think about addressing customer issues, complaints, and crises. Here are a few ways community managers can use social media to elevate their most loyal customers.

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5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

Imagine trying to manage six company profiles and only looking at big picture analytics of how many likes or comments your posts get instead of seeing what people say. Image source: SEMrush Social Media Poster, which offers Pinterest scheduling .

Choosing a blogging service: Blogger, Tumblr or Wordpress


If you wanna try it out for the first time, you can go for one of the free services, but if you are a company or a brand, you should go for the selfhosted Wordpress option. Besides these services I have mentioned, large services also include Posterous and Typepad.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. A response came from a business owner who had the perfect answer on her website and directed the original poster to the website for a detailed reply.

How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

Let’s use a couple different competitive landscapes of companies to illustrate how you would choose the dominant channels for your organization. Dr Pepper is also a top poster, averaging 1.5 ” While these are all cloud companies, their target market varies.

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Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context.

Why the Corporate Blog is Not Even Close to Dead

Convince & Convert

This week: From ExactTarget , a free downloadable poster called The Mobile Lifecycle Roadmap. “Brands need to start thinking like media companies if they truly want to reach consumers.” Think Like a Media Company. Your Brand, The Next Media Company from Expion.

Facebook Eavesdropping and Spree Murders: Neomugicha Killings and Social Media

Laurel Papworth

As an online community manager I want to be up front and say: we live in a Police State anyway. Maslow’s hierarchy of needs re: communities (online and offline) mean that keeping one’s members safe and secure is priority number 2 (after sustainability of life/identity).

Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Letting companies target status updates. So, Evan is the Head of Community at UserVoice.com.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

Social Networking Stats: Instagram Has 90 Million Active Monthly Users, #RLTM Scoreboard

The Realtime Report

Posterous: 15 million monthly users. via Posterous. Related Stories Teens Prefer Tumblr Over Facebook Instagram Users Share Over 200 Photos Per Second On Thanksgiving 84% Say Company Leaders on Social Media Provide A Competitive Edge.

Why Social Media is Scary | Social Media Strategery

Social Media Strategery

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. And companies will fire employees (and do) for blogging.

Does Your Technology Match Your Culture?


Maybe it’s an internal intranet, or maybe it’s an online community for your members. If you learn that in your culture everyone prioritizes product sales, then maybe that online community is going to be tough to nurture. It seems like an odd question, but it’s actually really important.

Q4 Social Media Updates

Ignite Social Media

LinkedIn has redesigned business pages to improve the experience for their communities. Additionally, companies now have the ability to re-share employee’s posts , which can ultimately help with recruitment and positive conversations around the brand. Powerpoints, PDFs and other formats are now supported so that brands, employers and recruiters can tell their audience a more detailed story about their companies. .

Does Your Technology Match Your Culture?


Maybe it’s an internal intranet, or maybe it’s an online community for your members. If you learn that in your culture everyone prioritizes product sales, then maybe that online community is going to be tough to nurture.

4 Ways to Effectively Use Instagram Polls

agora pulse

Recently, the company launched a new interactive sticker called Instagram Polls. Tapping “yes” could result in a sense of accomplishment or a feeling of being part of the community. While an event poster could be ignored, a poll asks the viewer to tap their finger on a choice.

What's Going to be Your Social Media Legacy?

Social Media Strategery

Mon, Nov 10, 2008 Social Media Image courtesy of Flickr user Douglas Staas As I sat down the other night to write another blog posting for my company’s internal social media platform, I thought to myself what would happen if I were to stop. Home About Me Speaking Legal-ese My Team Gov 2.0

Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher.

Dear HR: Do You Really Want A Seat at the Table?


There has been a never-ending conversation in the Human Resources community about how to get a “seat at the table,” generally implying that the HR function should be in the C-suite, reporting directly to the CEO.

An Open Letter to a New Social Media Consultant

Direct Marketing Observations

Dear __, you’re right, most companies don’t understand what it takes to be engaging, and most don’t have the right staff deployed, and some are not sufficiently funded to create engaging content-but they’re getting better.

Digital media etiquette: Where do you stand?


Due to the importance of portraying a professional image on all social media sites, many companies prefer to hire tech-savvy employees to act as the “voice” of their social media accounts. Many companies continue to use email as a formal means of communication.

The Digital Five Tool Player

Adam Cohen

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding the Community.

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What Are You Looking Forward to in Social Media in 2020?: Experts Round-Up

agora pulse

This will require every organization to fundamentally reexamine their social strategy and will usher in a rebirth of the community manager role. And having valuable content resources on your site helps interested people/companies find you.

Wanted: People Who “Know” Social Media and Communications

Social Media Strategery

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

The 5 Best Ecommerce Store Designs for the Holiday Shopping Season


The company put an emphasis on their core values first and foremost. To complement their well-designed storefront, The Sportsman Guide worked to boost engagement rates and build their community with a social media campaign. Their site’s goal is to sell posters and gather money for charities. The website is designed to resemble an art gallery, with posters on the walls around each visitor. The holiday season is bound to make an impact on your Ecommerce website.

Adapting to More Digital and Social Ways of Being in a Time of Crisis


Community-focused uses of social media have increased on Facebook, with 300 local coronavirus support groups forming in the last few months with a combined membership of more than a million people. “I The community r/coronavirus now ranks second among the website’s top growing communities with 1.2 And Hallmark—the poster brand for feeling good—announced that they’re bringing back their famous Christmas movie marathons a little earlier this year to help your self-quarantine.

How to Use Reddit to Boost Your Marketing through the Roof

Webbiquity SMM

However, when used correctly and with the interests of the Reddit community in mind, it can be used to drive highly specific traffic to your website, build a fan base around your brand, and reach internet “influencers” who can help spread and promote your best content.

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I Need Your Help Today

Convince & Convert

80% of companies say they deliver superior customer service. Every copy of Hug Your Haters includes The Hatrix – a poster that showcases the most important data. There are examples from US companies, and examples from around the world.

How to React to Comments for Your Reputation Management


You’ve been following the conversation about your brand using one of the many monitoring tools available to help you manage and monitor your online reputation and now it has caught wind of a few negative comments or posts about you or your company. This is a guest post by Jay Buerck.

The Importance of Social Media in a Successful Marketing Campaign


Naturally, companies both large and small see these as avenues for a new target audience that was previously unheard of. By taking full advantage of all the benefits social media has to offer, a company can expect to achieve three things. This is a guest post by Tim at HostPapa.

Gamification: Much Less Scary Than What’s Under the Bed


Once you understand your “ideal” member experience and activities, you can make sure you encourage new members in your online community to check out those activities. Companies like Badgeville can help you with that. You may already have top poster (and other most-active descriptors) reports. Here’s the latest post in our “INDUSTRY INSIDERS” column.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform.

Association Social Media: National Business Officers Association (NBOA)


Our website also has a private social community, hosted by Higher Logic, called NBOA Connect. NBOA’s LinkedIn Group , Company Page and the CEO’s personal profile have some of the organization’s highest followings, but yield very little data.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager.