Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. And repeated exposure to your content and your strong presence on these platforms will compel them to choose you over your competitors. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time.

SEO 154

SEO Social Media Strategy Hashtag 154

Later

MAY 13, 2021

We spoke to Marissa Grootes , founder of STIL , a purpose-led company that sells organizational products and planners. . Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . Marissa: Consistency is key. L ove to get organized?

Communities 60

Communities Instagram Small Business Hosting 60

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.

Communities 100

Communities Tips Metrics Community building 100

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

Case Study 180

Case Study Study Communities Joomla 180

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 120

Social Media Survey Education Team 120

Mindjumpers

JUNE 24, 2011

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog. HubSpot). >

Company 206

Company Hubspot eBook Diagrams 206

Sprout Social

OCTOBER 15, 2018

To simplify employee advocacy, Bambu, by Sprout Social streamlines curation and distribution in a central platform to enable your employees to seamlessly share your content. You can empower teams to share to their networks so they are consistently promoting the latest company news, blog posts or product updates.

Publishing 81

Publishing Curation Social Media Management Team 81

Hootsuite

SEPTEMBER 7, 2022

Your followers may even turn into a community of like-minded people. Even if you only run dark social media posts (ads) and don’t publish any organic content, you should still fill out your social media bios. Lastly, social media bios are SEO-optimized (for most social media platforms). Affiliated account/job title + company].

Template 145

Template Templates Social Media UGC 145

Buffer Social

AUGUST 29, 2023

At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. Our Content team publishes at least four articles a week, one for Monday through Thursday, plus we regularly refresh older content and send a weekly newsletter.

Collaboration 85

Collaboration Template Templates Team 85

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Pay attention to how you can relate them back to your brand.”

Social Media 109

Social Media Insurance ROI Meme 109

Sprout Social

AUGUST 25, 2020

With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. That’s why we put together this guide on how to use Reddit for business and decide if marketing on the platform makes sense for you. How to increase your car’s value by $1B. Fair question!

Reddit 132

Reddit How To Marketing Banking 132

Hootsuite

DECEMBER 12, 2023

You also don’t need to be active on every social media platform, or have the most original thought leadership content. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. But how do you know if your content is enhancing what people think about your company? Sharing = caring.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Socialmedia.biz

JUNE 25, 2018

There are still tons of businesses out there that don’t even have a basic website set up yet, much less one that includes a blog with regularly-published blog posts. But here in 2018 there is just no other blogging platform that gives you the freedom, variety and control over your content, your traffic and your monetization than WordPress.

Platform 84

Platform WordPress Hosting Software 84

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Small Business Mavericks

APRIL 17, 2011

A media company. But what does it mean to be a media company? It means this: That you set up Web properties beyond your own business website that give other people a platform as well. These include forums, blogs, community websites where industry news can be published, wikis, etc. About Us What’s a Maverick?

Company 142

Company Wiki Case Study Press Release 142

Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. This made Bored Panda’s Facebook Page the most engaged publisher Facebook Page last October, according to NewsWhip. For example, Facebook Groups seem to be popular among publishers now. Instagram algorithm.

Organization 108

Organization Flipboard Social Media Company 108

Ignite Social Media

JANUARY 23, 2017

Facebook may end large contracts for live video creation while YouTube adds a new way for the creator community to make money from their fans. Last year, in an unprecedented move by Facebook to push its live video publishing functionality, Facebook paid publishers and celebrities to create Facebook Live content.

Communities 60

Communities YouTube Facebook Google 60

agora pulse

SEPTEMBER 16, 2020

Mercedes Taylor: The Lone Star College System, located in the greater Houston, Texas area, is one of the largest community college systems in the United States, providing comprehensive educational opportunities and programs to enrich lives. Facebook, Instagram, Twitter, and LinkedIn are the most active platforms.

Social Media 119

Social Media Social Media Management System Publishing 119

Sprout Social

JANUARY 31, 2024

Below is a snapshot of how the platform analyzes unique viewer and engagement for any given video: You can gather insights around YouTube engagement on both a video and channel-wide basis. This includes how often you publish videos, respond to comments and engage with other YouTube accounts. Video duration. Topics and target audience.

YouTube 97

YouTube Engagement Metrics Analytics 97

Later

JULY 8, 2021

LinkedIn is a go-to platform for anyone looking to reach professional audiences. That said, knowing how to use LinkedIn can take some trial and error, especially if you’re new to the platform. Like other social media platforms, LinkedIn is used for sharing and creating content, connecting with other users, and growing a community.

LinkedIn 85

LinkedIn How To URL Skills 85

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Creating a community. Create a community. Define the Platforms. Next, decide on the social media platforms to include in your report. Community management.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

AUGUST 26, 2021

While it’s possible to conduct market research natively on social platforms, tools like Sprout Social enable you to collect and analyze information from all of your brand’s social accounts in one centralized platform. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products.

Research 143

Research Social Media Airlines Marketing 143

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Ad-hoc posting: Even the best-laid content plans are rarely perfect, so ad-hoc posting allows you to respond quickly to trends and publish timely content when necessary. Optimization : Making daily content adjustments.

Template 134

Template Templates Social Media Tips 134

Buffer Social

MARCH 9, 2023

To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn. Standing out among the sea of people competing for the same jobs, clients, and customers is increasingly difficult – and social media platforms often contribute to that difficulty with their ever-changing algorithms.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. It began when I was at my previous company in the enterprise peer-to-peer data backup space.

Social Media Management 114

Social Media Management Class Compete Social Media 114

The Realtime Report

AUGUST 29, 2022

However, classical media companies simply don’t have the budgets large enough for technological expansion and will ultimately lose out to corporations. This is what moved the PRAI Platform team to create the first platform that can leverage these technologies for Public Relations.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. The time saved around publishing, scheduling and reporting will empower you to maintain agility and innovate.

ROI 100

ROI Social Media Management Team Study 100

Sprout Social

OCTOBER 11, 2022

Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. It provides your audience with a platform they can trust. Social and world events impact your presence and community.

Eventful 112

Eventful Social Media How To Sports 112

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Think about it: The hashtag is one of the few superstructures that spans across all social media platforms. Once a hashtag is published, it becomes a clickable, searchable link. What is a hashtag used for?

Hashtag 119

Hashtag How To Guidelines Telecommunications 119

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. With some plans, you’ll also have to pay extra to publish on your social media networks.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Buffer Social

DECEMBER 19, 2023

I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts. Within about a month, I had a video go viral.

Trends 95

Trends Authentication Video Film 95

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. With the growing ubiquity of Enterprise 2.0

Communities 137

Communities Wiki Yammer Forums 137

Hootsuite

JUNE 28, 2023

Everyone uses dark social It’s not a matter of if your customers use dark social platforms, it’s which ones. The results, first published on SparkToro, are pretty surprising. Try out Hootsuite Streams to monitor brand mentions, hashtags, and keywords across multiple social platforms. 1 Social Media Tool Create.

HootSuite 120

HootSuite URL Analytics Forums 120

Buffer Social

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82

Brands Marketing Hosting Eventful 82

Sprout Social

DECEMBER 6, 2023

Which platforms work best for B2B influencer marketing? Most social platforms have their own professional communities, both formal and informal. Most social platforms have their own professional communities, both formal and informal. When you think of B2B influencer marketing, you probably think of LinkedIn.

B2B 116

B2B Influencer Brands Marketing 116

Ignite Social Media

JULY 5, 2023

In today’s digital landscape, creating a social media presence for executives can be a powerful tool to shape a company’s brand, build credibility, and engage with a broader audience. What social platforms are they already on? Which members of the team would have the most to gain from a social media strategy?

Social Media 91

Social Media How To Authentication Embedding 91