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2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Campaign 108
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization. Social’s power remains relationships, not scale.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer Social

Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).  Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results.

Metrics 98
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The truth in online health communities

Harp Interactive

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story.

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How to Get More Clients for Your Social Media Agency

agora pulse

For example, if you provide social media services for landscaping companies, try joining groups for those business owners. Your agency has plenty of interesting tales, such as your agency’s fascinating origin story to establishing connections with the local community. Forge partnerships with companies in your niche.

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What is earned media? 5 Tips for a successful earned media strategy

Sprout Social

A lot of these are the natural result of community building and an effective press strategy. For example, your product is listed on a gift guide or your company did something newsworthy and it was covered on a TV segment. Every time you create content for your website, search engines take note. Examples of earned media.

Strategy 136
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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

Do people consider your company a leader in the industry? Rather, it’s a place for communities to connect and engage with each other. Did somebody say 'dream team'? ?. For starters, focus on user intent in your keyword research and use those keywords to create high-quality content that people are searching for.

SEO 144