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Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. What are my friends ‘liking’?

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6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Now, the calls are coming through online, via the social phone.”. And every company wants to claim innovation, right? Customer Service.

Company 141
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

But now new applications enabled by social such as Location Based Services (LBS) have arrived and give context to mobile marketing – I think you will see more of these applications enabled by your Social Graph become more important in the next year. Social is a process that has the power to transform your entire organization.

Marketing 217
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

But now new applications enabled by social such as Location Based Services (LBS) have arrived and give context to mobile marketing – I think you will see more of these applications enabled by your Social Graph become more important in the next year. Social is a process that has the power to transform your entire organization.

Marketing 157
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Can Greater Social Connections Improve Higher Education?

Social Media Strategery

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. note: Neither my company or I have any financial interest in Inigral or the Schools App - I am writing this solely from the perspective of an SMCEDU Advisory Board member].

Education 130
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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. That every year, you would double the size of your social graph, depending on what you were sharing. That fosters community. Jay: Stands to reason. Brian: Yeah.

Klout 121
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Social Media Marketing Guide: Facebook

Little Web Giants

Then I went a step further and thought I ought to give this back to the social media marketing community. Facebook is a social network for individuals and businesses. Company, Organization or Institution. Cause or Community. So without further ado, here it is. Brand or Product. Artist, Band or Public Figure.