Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 27, 2008

Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. Fixya is a question and answer community, in which people ask and answer technical support queries.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Buzz Marketing for Technology

JUNE 27, 2008

They will have to fix this or risk really turning off their core community and fall into the, "oh, no, another annoying spammy tool" category. I use it, have my "100% profile", nice network developed which helps me stay peripherally connected with colleagues who switch companies or move, and use "Questions" occasionally with good response.

LinkedIn 109

LinkedIn Google Directory API 109