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Why lifecycle marketing matters for your social team

Sprout Social

But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Lifecycle marketing.

Team 116
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22 Side Projects From the Buffer Team

Buffer Social

It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer.

Project 62
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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. Community Tab. Subscriber Notifications. YouTube Stories.

YouTube 154
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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. It also helps to keep your team stay organized and on task. Community management and customer service: Responding to comments and messages, routing customer service inquiries.

Template 134
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The Social Media Manager’s Daily, Weekly, Monthly Checklist

Buffer Social

Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media. As far as the best frequency here, the Buffer team checks our mentions constantly throughout the day on Twitter, and in morning and afternoon drivebys of our other social media channels.

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10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

If you’ve ever found yourself needing to publish a company update while you’re away from your computer, Sprout’s mobile publishing feature makes it as easy as a few clicks on your phone,” said Blue Corona’s Digital Content Manager, Ryan Maloney. And remember those notifications we talked about? You’re set!

Mobile 138
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Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media.

Groups 337