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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

BluePay is a credit card processing company that has fallen victim to content scraping. Noindex and Nofollow. Any irrelevant pages like terms of use, PDF files, privacy policy, and sitemaps should be nofollowed. Use your own discretion as to other pages you may want to nofollow. Scary, isn’t it? Title and Meta Tags.

NoFollow 198
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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. Using social media enables your company to reach a huge number of potential customers.

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Do Social Signals Drive SEO?

Convince & Convert

All the social media sites NoFollow such links, which acts as an instruction to the search engines to not pass PageRank through those links. Participate in related communities in social media. The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines.

SEO 167
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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

I can’t imagine they would, especially when virtually no one outside of the developer and SEO communities is even aware that this change has taken place. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Related posts: Does Google News Sitemaps New Format Help Publishers?

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Book Review: Social Media Marketing

Webbiquity SMM

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Instead, they want to connect. Social Events (e.g.,

Review 152
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Build Backlinks – 14 Easy Ways

Convince & Convert

You want these to be search terms for which you want to be found, not your name or company name. Build a company profile, as well as individual profiles for key employees and founders. Digg is great for traffic generation, and while not the powerhouse it once was, is still a large community. LinkedIn.com. Foursquare.

Hubpages 167
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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

community is uniquely prepared to solve. Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. Dmitri on Twitter Tips the Tuna.