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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? URL shortener. You can also customize Ow.ly link shortener.

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Google+ Communities Yay or Wait and See?

Janet Fouts

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Add to that the very important fact that anyone can create a Google+ Community.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

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How to increase Twitter followers for your business

BeingOptimist

Since the transform of the ownership everyone around the world was suspicious about the company stability but let me tell you that Twitter is going to stay here for long time. It is open to all communities and all the communications are not private and are easily searchable. More than 396.5

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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. For ease of access, it created a vanity URL — Budweiser.com/nft — for customers to purchase tokens with Ethereum, Bitcoin, or credit cards. Image source.

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How to Use LinkedIn for Beginners

Later

Like other social media platforms, LinkedIn is used for sharing and creating content, connecting with other users, and growing a community. Global life and style brand Kate Spade , for example, uses LinkedIn to reach a targeted audience of professional women and build a community around the brand’s values and products.

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Social Networking For a Cause: The Power of Online Communities

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.