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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. But there’s the rub.

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Top Five: Finally some good news

Sherrilynne Starkie

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Google to tell us the good news for once. A new feature is rolling out on Google Assistant.

News 150
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Not all social media reports are equal.

Report 147
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Report: Social Marketing Is More Than Just Likes [Report]

Mindjumpers

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

Report 277
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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

Agencies Rethink Meta's Platforms Digiday reports a decline in agency investments in Meta due to diminishing returns. Meta's AI Assistant Meta trains a new AI assistant on public posts, yet QZ argues Meta wins even if it fails. This could lead to lower advertising competition and costs on Meta platforms. LinkedIn 1.

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Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. Where do they fit in a company?

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4 Reasons Your Company Needs a Social CEO

Oktopost

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. Humanizing the Company.

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