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Social, Local, Mobile: The SoLoMo Revolution

Mindjumpers

People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution.

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5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

Imagine trying to manage six company profiles and only looking at big picture analytics of how many likes or comments your posts get instead of seeing what people say. Tools like Sprout Social , however, go deep into their reporting, so choose tools that stress this.

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The community was scanning, spending less than a minute on a post.

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Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Working for any publicly-traded is a unique experience.

The Intersection of Online Communities and Learning Management Systems

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. Community platforms are already being used for learning objectives.

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The Future of Mobile Social Networking

Kikolani

This is a guest post by Zack Hanebrink , an online marketing professional guest posting on behalf of Zerista, provider of services to help you build your own mobile community app for your community. Mobile. 91% use the mobile web to socialize vs 79% of desktop users.

How to Leverage a Community of Passionate Fans

Convince & Convert

Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. The report shows that $6.7

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration?

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base.

Important Findings about Social Media around the World in 2012

Mindjumpers

InSitesConsulting recently released a report of the status of social media in 2012 with more than 2.000 facts & figures about social media in 19 countries. See the full SlideShare report here: Social Media around the World 2012 by InSites Consulting.

Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. Many of the answers have been released in a new report called The General Sentiment Media Value Report™.

Do Social Referrals Affect Organic Traffic?

Convince & Convert

The Dark Social phenomenon makes it really hard to show the value that social media adds to a business, which makes it frustrating when trying to report on ROI. In this example, I’m using my yo-yo company CLYW —we’re quite active on social and run a lot of Facebook Ads.

VenueSeen: New Monitoring Tool Brings Customers and Brands Closer Together

Mindjumpers

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Make it interesting: Mobile gaming. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. Share your expertise: Online communities and forums. Share your expertise through product communities and discussion forums.

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How Social Referrals Impact Your Organic Traffic

Convince & Convert

The Dark Social phenomenon makes it really hard to show the value that social media adds to a business, which makes it frustrating when trying to report on ROI. In this example, I’m using my yo-yo company CLYW —we’re quite active on social and run a lot of Facebook Ads.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. Find out in this report. Roundup of the Top Internet and Social Media Statistics by Awareness Community. 80% of Twitter use is on mobile devices.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Mobile. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. operations for the company (and a recruiter himself), weeds out people who blame others.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. Content marketing in 2018 is going to hit a new dimension of importance, organization and integration.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

Report recommending 'Google Tax' seems rather confused

The Way of the Web

It says four publishers control 70 percent of the local and regional press, three companies – BBC, ITN and BSkyB – produce national television news and just four companies have nearly 80 percent of the commercial radio market.

How Oscar Meyer is Cooking Up Customer Connections

Convince & Convert

Ask any company, and chances are they’ll tell you how much they love their customers. Never one to shy away from a reporting assignment, I took to Sizzl for a spin. market, this intrepid reporter in London discovered quite a few potential matches across the pond.

Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community

Buzz Marketing for Technology

Wireless & Mobile. Mobile. Special Reports. t always found a lot of success, particularly for companies where Outlook isnâ??t Friday, June 27, 2008. Research Centers. Security. Anti-Virus / Spyware / Spam. Compliance & Regulation. Firewalls / VPN / Intrusion.

The State of Messaging Apps

Ignite Social Media

We take a look at some of our favorite messaging apps and how people are using them all over the world to connect with friends, companies and brands. According to a report from research firm SimilarWeb , Whatsapp is the top chat app in many countries.

3 Easy Steps to Organize Your Content Digital Assets Like a Pro

Pam Moore

Content can come in the form of presentations, vision statements, value propositions, corporate collateral, annual shareholder reports, videos, email newsletters, research reports, event materials, flyers, customer letters, and the list goes on.

3 Easy Steps to Organize Your Content Marketing and Assets Today

Pam Moore

Content can come in the form of presentations, vision statements, value propositions, corporate collateral, annual shareholder reports, videos, email newsletters, research reports, event materials, flyers, customer letters, and the list goes on.

Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

REPORT. New reporting tools for Facebook Messenger. Facebook has introduced new tools to its app, Messenger, that make it easier for users to report conversations that violate the network’s community standards. Sherrilynne Starkie. Owner. items . followers . votes .

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Social Networks and Online Communities – maybe Twitter? Even coins don’t actually cost $2 to make, they “represent&# a collective, community value of what is worth $2. And Zynga are just ONE Facebook game company.

4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Tweet Guest post written by Ashley Furness, who has spent the last six years reporting and writing business news and strategy features. Users also reported advantages with project management. Similar Posts: How Enterprise Social Networking Drive Business Value [Report].

7 Levels of Social Media Engagement

Laurel Papworth

Probably doesn’t give laptops or mobile phones to staff. LinkedIn is blocked because someone mentioned someone once found a job on this online community. At this point, the company has confused listening with engaging. Is your company ready for Stage 7?

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. Misinformation: including contextually inaccurate reporting, lying, lying by omission, repeating of “rumours&#. What is a cyberbully?

How to Fix a “Broken Brand” with Social

Convince & Convert

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. What’s remarkable is that Twitter stats are now a normal part of ratings reporting.

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Facebook considers competing with Myspace on the music front

Freelance Social Media

Zuckerberg and other Facebook executives also have been busy taking meetings with the major record companies about the strategy. The company has a checkered past with the recording industry.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context.

Why the Corporate Blog is Not Even Close to Dead

Convince & Convert

This week: From ExactTarget , a free downloadable poster called The Mobile Lifecycle Roadmap. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. “Brands need to start thinking like media companies if they truly want to reach consumers.”

Internet Trends 2016

Twist Image

Without a doubt, Mary Meeker (a partner at the venture capital company, Kleiner Perkins Caufield & Byers ) always delivers the goods on the state of digital. With that, she is more widely known in business circles for her annual, data-driven reports on the state of the online world.