Social Media Strategies Summit

APRIL 22, 2019

According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic. As of 2018, Facebook reported that 200 million people are members of ‘meaningful’ Facebook Groups.

Trends 143

Trends Social Media Instagram Influencer 143

Oktopost

MAY 26, 2020

It’s hard out there for fintech and finserv companies. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. Why Fintech needs social media.

Social Media 141

Social Media Banking Marketing Mobile 141

The Realtime Report

DECEMBER 9, 2017

Intended as a broader initiative to promote machine learning among startups, Google has organized Launchpad Studio , an accelerator engine that provides promising new companies with access to equity free support, mentors, community support and prototyping resources. percent and will be worth $8.81

Startup 150

Startup Applications Microsoft Banking 150

Sprout Social

MAY 24, 2022

Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies.

Social Media 131

Social Media Marketing Social Media Management Issues 131

Ignite Social Media

MAY 4, 2020

A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. Here’s what you need to know about Snapchat Stories.

Social Media 121

Social Media Brands Content Real Estate 121

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Dash Hudson. VMG Digital.

Case Study 114

Case Study Marketing Directory Retail 114

Hootsuite

NOVEMBER 2, 2020

Here’s how to use YouTube analytics on desktop and mobile. To download a report, from Advanced Mode, click the downward pointing arrow in the upper right corner. How to see YouTube analytics on mobile. Use these insights to inform your content and community management strategies. Get real results after one month.

Metrics 145

Metrics Analytics YouTube How To 145

Sprout Social

JUNE 7, 2023

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience.

Brands 114

Brands Sentiment How To Analysis 114

Buffer Social

SEPTEMBER 20, 2023

According to this report , more than three-quarters of consumers expect a response within 24 hours. Here are some suggestions for what you should be monitoring on social media: Brand or company monitoring Your name or your brand’s name (e.g., bffr, bufffer) Names of the most active/visible members of your company (e.g.,

Social Media 93

Social Media Notification Social Media Management Metrics 93

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Moreover, one report says that Instagram advertising has potential reach of 1.63 Guest post by Val Razo. Reach the right audience.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. (

B2B 110

B2B Social Media Marketing Survey 110

Audiense

JUNE 28, 2018

At Audiense we asked ourselves two questions, how can we contribute to the Martech community with helpful info? These are the niche audiences we will analyze in alphabetical order (directly from [link] if you have any preference in prioritization let us know: Advertising & Promotion: Mobile Marketing.

Advertising 80

Advertising Affiliate marketing Influencer Data 80

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. Brands are defined more by their community than by who they say they are. A strong brand has an active community of consumers. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Hootsuite

SEPTEMBER 14, 2023

Durex was one of the first companies to use social media intelligence to identify the needs of the LGBTQIA+ community — a market they had previously largely overlooked. With the insights they gathered, they were able to create more inclusive and targeted campaigns and boost sentiment among the LGBTQIA+ community from 10% up to 44%.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Pixlee

APRIL 26, 2021

CXL institute states that 55% of companies plan to spend more on conversion rate optimization. There are many reports within Google Analytics where you can identify your conversion drivers. This is one of the reports where conversion tracking really shines. To get to this report, go to Acquisition ? All Traffic ?

Conversation 98

Conversation UGC How To Analytics 98

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. Network Monitoring. Disaster Recovery.

Company 122

Company How To Case Study Mobile 122

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Company 120

Company Instagram B2B Survey 120

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2.

Social Media 162

Social Media Flipboard Journal comScore 162

Sprout Social

JUNE 14, 2023

When we shared these findings with the Sprout LinkedIn community , a few social media professionals voiced their opinions on why this might be. However, this threat can become an opportunity if your company has a well-established internal mobility process. A rising tide lifts all ships. The post Should I stay or should I go?

Survey 97

Survey Marketing Social Media Management Badge 97

Buffer Social

JULY 26, 2023

We've always been a company unafraid to experiment with different work styles. How we set up Build Week this year Two weeks before Build Week, Bufferoos across the company submitted their ideas for Build Week projects. We decided to add two new Buffer tools to help our community shape the Buffer product. Why did we do this?

Project 74

Project Astroturfing Team Communities 74

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Mint Mobile, a low-cost wireless carrier, was founded back in 2016. It’s short, funny, engaging and clearly explains what the company is all about and how it compares to competitors.

Video 132

Video Social Media Wireless Marketing 132

Idaconcpts

FEBRUARY 15, 2013

Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Yelp has a huge community, and the reviews on the site are read seriously. DoubleDutch Events.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Sprout Social

JUNE 30, 2020

And that just so happens to be the mission of Philz Coffee , according to Jolie Meschi , Philz’s Marketing Communications Manager. Jolie has been with the company for six years and throughout that time has been responsible for running the coffee chain’s social platforms, influencer strategy and PR. Even more so during the pandemic.

How To 109

How To Meeting Team Collaboration 109

The Realtime Report

DECEMBER 9, 2013

Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). and… Apple?!

Apple 149

Apple News Buy Tumblr 149

Sprout Social

NOVEMBER 14, 2019

When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. Example: If you know you’re going to have a service outage for regularly scheduled maintenance, inform your community of scheduled downtime in advance. 2) Proactive. 3) Reactive.

Strategy 64

Strategy Report Publishing Team 64

Techipedia: Tamar Weinberg

APRIL 7, 2014

Custom Social Media Reports for Google Analytics. Companies that Use Social Media for Clinical Trial Recruitment. Its online data-sharing platform has proven to be quite efficient at improving patient recruitment for pharmaceutical companies they have partnered with. Google Analytics. Twitter Analytics.

Research 194

Research Pharmaceuticals Social Media Tools 194

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). Companies are frequently trying to reach multiple audiences on their social channels.

B2B 150

B2B Social Media Brands Hubspot 150

Dave Fleet

FEBRUARY 7, 2011

AOL’s spate of content-focused acquisitions continues – first TechCrunch , now the Huffington Post as the New York Times reports on its latest move. Fast Company: UFC and Its Gang of 4.6 Mobile commerce will bloom. Betting on News, AOL Is Buying The Huffington Post. AOL buys HuffPo. Facebook as a battleground.

Trends 258

Trends Facebook Sports Blogosphere 258

Buffer Social

MARCH 15, 2017

The story format, originated and made famous by Snapchat , has been on Facebook’s radar for some time, with the Menlo Park-based company first testing a Snapchat Stories clone within Messenger in September 2016. To access the camera, simply swipe right on Facebook’s mobile app. How to add content to Facebook Stories.

Features 111

Features Facebook SMS Instagram 111

Firebelly

OCTOBER 12, 2015

It is intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world. Digital Marketing: Social Media, Search, Mobile & More. Provides free white papers and reports to keep you up to date on industry trends and best practices.

Groups 100

Groups Groups LinkedIn Social Media 100

Ari Herzog

AUGUST 22, 2013

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I managed online footprints for nonprofits and a Fortune Global 500 company. Working in a tethered relationship to computers, mobile devices, avatars, and links is no longer happy. I spoke at colleges.

Meeting 168

Meeting Marketing Avatar Flickr 168

Sprout Social

JANUARY 18, 2022

First off, it can increase transparency between your company and valued stakeholders. In fact, 63% of people say CEOs who have their own social profiles are better representatives for their companies than those who do not. . Such a pleasure talking with @kevonstage about how YouTube can better support creators from all communities.

Skills 128

Skills Sentiment Team Press Release 128

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 40% of Twitter users report making a purchase after seeing a product on Twitter. The company had a 1,000% increase in mentions of the Double Pop between June and July and 99.9% That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

JUNE 17, 2019

Taking it a step further by honing in on the data, Sprout Social’s #BrandsGetReal report on “ Social media & the evolution of transparency ” was able to put numbers behind the ever-growing authenticity trend. As noted in Fast Company , research shows that “Stories are growing 15 times faster than newsfeeds.

Trends 111

Trends Social Media Brands Authentication 111

Twist Image

JUNE 3, 2016

Without a doubt, Mary Meeker (a partner at the venture capital company, Kleiner Perkins Caufield & Byers ) always delivers the goods on the state of digital. With that, she is more widely known in business circles for her annual, data-driven reports on the state of the online world. business blog. connectivity. digital channel.

Trends 40

Trends Conference Mobile Advertising 40

Webbiquity SMM

NOVEMBER 27, 2018

The Motley Fool reported at the end of October that, “the number of frequent tweeters is shrinking — its current monthly active user base of 326 million or so is about 9 million less than it was last year at this time.” Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017.

Team 160

Team Marketing B2B Eventful 160

Ignite Social Media

FEBRUARY 19, 2018

These messaging apps make communication easy and help consumers get questions answered fast rather than emailing or calling with questions. We take a look at some of our favorite messaging apps and how people are using them all over the world to connect with friends, companies and brands. Facebook Messenger. With over 1.2

Applications 96

Applications Software Social Media Mobile 96