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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Guest Post by Lisa Holtorf and Dawn Buzynski.

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Dos and Don’ts of UGC Curation 2021 

Pixlee

Alo Yoga showcases Instagram posts from its customer community on-site, with shoppable tags for easy product navigation. Even if you’re just resharing a customer photo on social media, crediting the original poster is not enough. Before posting on any official company channel, don’t forget to ask the poster to verify the source.

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The 5 Best Ecommerce Store Designs for the Holiday Shopping Season

Pixlee

The company put an emphasis on their core values first and foremost. It features a very clean grid design which can be comfortable to browse through both desktop and mobile devices. To complement their well-designed storefront, The Sportsman Guide worked to boost engagement rates and build their community with a social media campaign.

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Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Please support them; we couldn’t do it without their help!

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5 Brands Successfully Using Education to Engage

Convince & Convert

But one thing we know can be effective are companies that wrap the pitch in information. Their community blog is unique, however. This is my favorite example of a company that really takes pride in its core values. It’s the spoonful of sugar that helps the medicine go down. Mint.com Facebook updates encourage discussion.

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I Need Your Help Today

Convince & Convert

Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media. 80% of companies say they deliver superior customer service. But you do.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site.

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